WAYCROSS, GA (February 28, 2011) – Officials of the Lucas Oil Late Model Dirt Series are excited to announce their 2011 season Television Airdate Package. Since its inception, the LOLMDS has had more coverage than any national dirt late model touring series. In 2011, the series will air 12 events on SPEED, 4 events on VERSUS, 4 events on MavTV, and will air the 2011 DART Show-Me 100 from Lucas Oil Speedway in Wheatland, MO on the CBS Saturday Sports Spectacular.

For the season, SPEED will broadcast the final nights of the “34th Annual DART Winternationals” from East Bay Raceway Park in Tampa, FL; the “Bad Boy 98” from Batesville Motor Speedway in Batesville, AR; and the “Clash at the Mag” from Magnolia Motor Speedway in Columbus, MS. Also airing on SPEED will be the “Budweiser Battle at the Beach 100” from Tri-City Speedway in Pontoon Beach, IL; the Sunoco Race Fuels “North/South 100” at Florence Speedway in Union, KY; the series event from Lawrenceburg Speedway in Lawrenceburg, IN; the “River Days Rumble” at Portsmouth Raceway Park in Portsmouth, OH; and the ASi Racewear “USA 100” from Virginia Motor Speedway in Jamaica, VA. The series will cap off its 2011 SPEED Broadcast Schedule with the “Jackson 100” from Brownstown Speedway in Brownstown, IN and the Lucas Oil “Dixie Shootout” from Dixie Speedway in Woodstock, GA.

Airing on VERSUS will be Friday night of the 34th Annual DART “Winternationals” from East Bay Raceway Park in Tampa, FL; the “Bad Boy 98” from Batesville Motor Speedway in Batesville, AR; the Sunoco Race Fuels “North/South 100” at Florence Speedway in Union, KY; and the Lucas Oil “Dixie Shootout” from Dixie Speedway in Woodstock, GA.

On MavTV, the Lucas Oil Late Model Dirt Series will also air the 34th Annual DART “Winternationals” from East Bay Raceway Park in Tampa, FL; the “Bad Boy 98” from Batesville Motor Speedway in Batesville, AR; the Sunoco Race Fuels “North/South 100” at Florence Speedway in Union, KY; and the Lucas Oil “Dixie Shootout” from Dixie Speedway in Woodstock, GA.

For the first time in dirt late model racing history, the sport will be featured on the CBS Sports Spectacular. The 2011 DART “Show Me 100” from Lucas Oil Speedway in Wheatland, MO will air on Saturday June 19th at 4:00PM (Eastern). The CBS Sports Spectacular is one of the oldest and longest running programs for sports on television, airing for the first time on January 3rd, 1960.

All of the events will be filmed for broadcast in High Definition by Lucas Oil Studios, a division of Lucas Oil Products, Inc.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, log onto www.lucasdirt.com or call the series’ office at (951) 532-2503.

2011 Lucas Oil Late Model Dirt Series Television Schedule

2011 Lucas Oil Late Model Dirt Series Sponsors

ApplianceZone.com- “The Official Appliance Parts Retailer” of the Lucas Oil Late Model Dirt Series

ASI Racewear – “The Official Merchandise Vendor” of the Lucas Oil Late Model Dirt Series

Canidae Pet Foods – “The Official Pet Foods” of the Lucas Oil Late Model Dirt Series

DART Machinery – “The Official Engine Components” of the Lucas Oil Late Model Dirt Series

E3 Spark Plugs – “The Official Spark Plug” of the Lucas Oil Late Model Dirt Series

Geico Power Sports – “The Official Insurance” of the Lucas Oil Late Model Dirt Series

General Tire – “The Official Tire” of the Lucas Oil Late Model Dirt Series

Hoosier Tire – “The Official Race Tire” of the Lucas Oil Late Model Dirt Series

K&N Filters – “The Official Filter” of the Lucas Oil Late Model Dirt Series

Lucas Oil Products – “The Official Oil” of the Lucas Oil Late Model Dirt Series

Magnaflow Exhaust – “The Official Exhaust” of the Lucas Oil Late Model Dirt Series

MavTV – “The Official Men’s Network” of the Lucas Oil Late Model Dirt Series

R&L Carrier – “The Official Carrier” of the Lucas Oil Late Model Dirt Series

Rockstar Energy Drink – “The Official Drink” of the Lucas Oil Late Model Dirt Series

Speedco – “The Official Truck Lube and Tire Center” of the Lucas Oil Late Model Dirt Series
Sunoco Race Fuels – “The Official Fuel” of the Lucas Oil Late Model Dirt Series

2011 Lucas Oil Late Model Dirt Series Supporters Include: Allstar Performance, American Racer, Banshee Graphics, Barry Wright Racecars, Bloomquist Race Cars, COMP Cams, Cornett Racing Engines, Cruise with the Champions, DirtonDirt.com, Dominator Race Products, Dyers Top Rods, ECR Race Engines, Eibach Springs, Fast Shafts, Gaerte Engines, GRT Race Cars, Hawk Performance, Hypercoil Springs, Janowski Insurance, Jay Dickens Racing Engines, JRi Shocks, Keyser MFG, Longhorn Chassis, MasterSbilt Chassis, Öhlins, PBM/Erson Cams, Performance Bodies, Pierce Racecars, Pro Power Racing, Quarter Master, Race Engine Design, Red Buck Cigars, Rhyne Race Engines, Rick Schwallie Photography, Rocket Chassis, Roush Yates Engines, Safety Solutions, Sweet Manufactuing, Vic Hill Race Engines, Warrior Race Cars, Weld Racing Wheels, Wiles Drive Shafts, Wrisco, WD Enterprises, 5150 Race Trailers.

James Essex, Public Relations Coordinator, jessex@lucasdirt.com