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The 29th Annual Sunoco Race Fuels North/South 100 presented by Lucas Oil Products is Set for August 11-13 at Florence Speedway

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Lucas Oil Late Model SeriesWAYCROSS, GA (August 4, 2011) – The 29th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Products will be held at Florence Speedway in Union, KY on August 11th-13th. This event sanctioned by the LOLMDS is considered one of the biggest crown jewel events in dirt late model racing with the winner earning $50,000 and every racer that starts the feature will earn a minimum of $2500.

The event is rapidly becoming a fan favorite with exciting racing action the past several years. The race has come down to the white flag lap the last two years with Jimmy Owens of Newport, TN taking the win a year ago over Earl Pearson Jr. of Jacksonville, FL. The year before it was Jimmy Mars of Menomonie, WI in a thrilling finish on the last lap over Don O’Neal of Martinsville, IN.

Activities will get underway on Thursday Night, August 11th with an open practice session with gates opening at 5 PM and practice lasting until 9 PM. Then on Friday Night, August 12th it will be the Red Buck Cigars Time Trials for the Lucas Oil Late Model Dirt Series with the fastest qualifier earning $500 from Red Buck Cigars. The weekend will conclude on Saturday Night, August 13th with six heat races with a three invert, B-Mains and the 100-lap main event with the winner pocketing a cool $50,000.

Jimmy Owens will come into the event not only as the defending race champion, but the current Lucas Oil Late Model Dirt Series championship point’s leader. Owens with four series wins this year leads two-time and defending series champion, Scott Bloomquist of Mooresburg, TN by 140-points. 2011 Eldora Dirt Late Model Dream Winner, Don O’Neal of Martinsville, IN is currently third in the series standings followed by Steve Francis of Ashland, KY and Earl Pearson Jr. of Jacksonville, FL.

Josh Williams of West Harrison, IN is the current Florence Speedway Late Model Points leader over Jesse Lay of Verona, KY, Robby Hensley of Walton, KY, Tim Prince of Heltonville, IN, and Jim Price from Salem, IN.

Before the racing action beings on Saturday Night, the 10th Annual National Dirt Late Model Hall of Fame Inductions will take place at 6 PM. Those to be enshrined in this year’s class include: Don Bohlander, William “Fats” Coffey, Kevin Gundaker, Bill Morgan, Rance Phillips, Ramo Stott, and Roscoe Smith. Other contributors to be inducted include Joe Lee and Jean Johnson and special awards will be presented to Dale McDowell, Bub McCool and Jeep VanWormer.

For more details on the 29th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Products log onto www.florencespeedway.com or you can call the track at (859) 485-7591.

For the latest breaking news on the Lucas Oil Late Model Dirt Series head to www.lucasdirt.com or call the series office at (951) 532-2503. Be sure and visit the series on the social media outlets as well at http://www.facebook.com/lucasdirt and http://twitter.com/#!/lucasdirt.

Previous North/South 100 Winners

1983 – Pat Patrick
1984 – Pat Patrick
1985 – John Mason
1986 – Jack Boggs
1987 – Jeff Purvis
1988 – Scott Bloomquist
1989 – Jeff Purvis
1990 – Mike Head
1991 – Rodney Combs
1992 – Jack Boggs
1993 – John Gill
1994 – Jack Boggs
1995 – John Gill
1996 – Donnie Moran
1997 – Rick Aukland
1998 – Donnie Moran
1999 – Bob Pierce
2000 – Scott Bloomquist
2001 – RAINED OUT
2002 – Chub Frank
2003 – Dan Schlieper
2004 – Steve Shaver
2005 – Bart Hartman
2006 – Steve Shaver
2007 – Jimmy Owens
2008 – Darren Miller
2009 – Jimmy Mars
2010 – Jimmy Owens

NETWORK AIR DATE AIR TIME VENUE EVENT NAME LOCATION EVENT DATE
SPEED 7/31/11 1:00 PM Magnolia Motor Speedway Clash at the Mag Columbus, MS 7/9/11
SPEED 8/7/11 1:00 PM Tri-City Speedway Budweiser Battle at the Beach Pontoon Beach, IL 7/15/11
VERSUS 8/27/11 2:30 PM Batesville Motor Speedway Bad Boy 98 Batesville, AR 5/21/11
SPEED 9/4/11 11:00 AM Florence Speedway 29th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Florence, KY 8/13/11
MavTV 9/8/11 9:00PM Batesville Motor Speedway Bad Boy 98 Batesville, AR 5/21/11
SPEED 9/17/11 2:00 PM Lawrenceburg Speedway Lawrenceburg, IN 8/26/11
SPEED 10/2/11 1:00 PM Portsmouth Raceway Park River Days Rumble Portsmouth, OH 9/3/11
SPEED 10/9/11 1:00 PM Virginia Motor Speedway ASi Racewear USA 100 Saluda, VA 9/17/11
SPEED 10/23/11 6:00 PM Brownstown Speedway 32nd Annual Jackson 100 Brownstown, IN 9/24/11
SPEED 10/30/11 3:00 PM Dixie Speedway Lucas Oil Dixie Shootout Woodstock, GA 10/8/11
VERSUS 12/18/11 6:00 PM Florence Speedway 29th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Florence, KY 8/13/11
MavTV 12/29/11 9:00PM Florence Speedway 29th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Florence, KY 8/13/11
SPEED TBA TBA Lucas Oil Speedway Diamond Nationals Wheatland, MO 7/16/11
SPEED TBA TBA Knoxville Raceway 8th Annual Lucas Oil Late Model Knoxville Nationals Knoxville, IA 10/1/11
MavTV TBA TBA Dixie Speedway Lucas Oil Dixie Shootout Woodstock, GA 10/8/11
VERSUS TBA TBA Dixie Speedway Lucas Oil Dixie Shootout Woodstock, GA 10/8/11

2011 Lucas Oil Late Model Dirt Series Sponsors

ASI Racewear – “The Official Merchandise Vendor” of the Lucas Oil Late Model Dirt Series

Canidae Pet Foods – “The Official Pet Foods” of the Lucas Oil Late Model Dirt Series

DART Machinery – “The Official Engine Components” of the Lucas Oil Late Model Dirt Series

E3 Spark Plugs – “The Official Spark Plug” of the Lucas Oil Late Model Dirt Series

Geico Power Sports – “The Official Insurance” of the Lucas Oil Late Model Dirt Series

General Tire – “The Official Tire” of the Lucas Oil Late Model Dirt Series

Hoosier Tire – “The Official Race Tire” of the Lucas Oil Late Model Dirt Series

K&N Filters – “The Official Filter” of the Lucas Oil Late Model Dirt Series

Lucas Oil Products – “The Official Oil” of the Lucas Oil Late Model Dirt Series
Magnaflow Exhaust – “The Official Exhaust” of the Lucas Oil Late Model Dirt Series

MavTV – “The Official Men’s Network” of the Lucas Oil Late Model Dirt Series

R&L Carrier – “The Official Carrier” of the Lucas Oil Late Model Dirt Series

Rockstar Energy Drink – “The Official Drink” of the Lucas Oil Late Model Dirt Series

Speedco – “The Official Truck Lube and Tire Center” of the Lucas Oil Late Model Dirt Series

Sunoco Race Fuels – “The Official Fuel” of the Lucas Oil Late Model Dirt Series

2011 Lucas Oil Late Model Dirt Series Supporters Include:

Allstar Performance, American Racer, Banshee Graphics, Bloomquist Race Cars, COMP Cams, Cornett Racing Engines, Cruise with the Champions, CV Products, DirtonDirt.com, Dominator Race Products, Dyers Top Rods, ECR Race Engines, Eibach Springs, Fast Shafts, Gaerte Engines, GRT Race Cars, Hawk Performance, Hypercoil, Janowski Insurance, Jay Dickens Racing Engines, JE Pistons, JRi Shocks, Keyser MFG, Longhorn Chassis, MasterSbilt Chassis, Öhlins, Outerwears, PBM/Erson Cams, Performance Bodies, Pierce Racecars, Pro Power Racing, Quarter Master, Race Engine Design, Red Buck Cigars, Rhyne Race Engines, Rick Schwallie Photography, Ringers Gloves, Rocket Chassis, Roush Yates Engines, Roush Yates Performance, Safety Solutions, Sweet Manufactuing, Vic Hill Race Engines, Warrior Race Cars, Weld Racing Wheels, Wiles Drive Shafts, Wrisco, 5150 Race Trailers.

James Essex, Public Relations Coordinator, jessex@lucasdirt.com

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