WAYCROSS, GA (April 5, 2012) – Officials of the Lucas Oil Late Model Dirt Series are excited to announce the series’ Television Package and Airdates for the 2012 season. With an increase in viewership and overall ratings from the 2011 LOLMDS TV Races, the series will increase its TV airings for 2012.

The LOLMDS now has twenty-five (25) one-hour shows broadcasted on five different networks in 2012. The LOLMDS TV package includes one (1) event on CBS, one (1) event on CBS Sports, three (3) events on NBC Sports Network, ten (10) events broadcasted on SPEED, and ten (10) events on the MAVTV Network. A minimum of one (1) re-air on all SPEED and NBC Sports broadcasts will boost the LOLMDS total hours on TV to thirty-eight (38) in 2012.

Lucas Oil Production Studios will tape each event using state of the art HD cameras and the popular Helicopter Cam at most TV races. The TV package will also feature Cinema camera technology, In-car cameras, and the cut away car will be a part of the TV shows. The LOLMDS will air on the networks with an estimated 116 million households receiving CBS, 80 million receiving SPEED, 75 million receiving NBC Sports Network and 40 million households receiving MAVTV. Lucas Oil Products Inc. and its Team Lucas partners will reach new viewers and markets while providing the many loyal fans of the series an enormous HD TV package.

The first LOLMDS event to be taped for broadcast in 2012 will be the Commonwealth 100 at the beautiful Virginia Motor Speedway in Saluda, VA. This two-day mega event will take place on April 13th and 14th and pays $25,000 to the winner. The Commonwealth 100 will air on SPEED on Sunday May 13th at 6PM EST and also air on NBC Sports Network on Sunday June 10th at 6PM EST.

The television marquee event, The DART Show-Me 100 will be broadcasted on CBS as part of the CBS Sports Spectacular show again in 2012. The CBS Sports Spectacular is one of the oldest and longest running programs for sports on television, airing for the first time on January 3rd, 1960. The crown jewel event takes place on May 25th and 26th at the Diamond of Dirt Tracks, Lucas Oil Speedway in Wheatland, MO. The event will air on Sunday June 24th at 2 PM EST. An additional airing of the event will be on CBS Sports on Saturday December 8th at 8PM EST.

The final event to be taped for broadcast in 2012 will be the season finale, the Dirt Track World Championship held on October 19th and 20th at Portsmouth Raceway Park in Portsmouth, Ohio. This event will air on SPEED on Sunday November 18th at 2PM EST. The 2012 complete TV schedule with each network and airdates is listed below.

“We are very excited to announce our TV package for 2012. Lucas Oil Products has really stepped up to offer even more Dirt Late Model racing on TV than ever before. Our many loyal fans and partners will benefit greatly from the increased TV coverage. This television package provides LOLMDS racers increased marketing benefits and offers racers an additional tool to use in their sponsorship proposals. We’re pumped to know that our series will be on five different networks and look forward to bringing our awesome fans the best racing action and the biggest stars in dirt late model racing to TV again in 2012,” stated Ritchie Lewis, Series Director.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, visit the series’ website at www.lucasdirt.com.

Be sure and visit the series on social media outlets as well at http://www.facebook.com/lucasdirt and http://twitter.com/#!/lucasdirt.

About Lucas Oil Late Model Dirt Series: Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations’ premier dirt late model sanctioning organization. It currently sanctions 46 events in 19 states in 2012 and receives national exposure through taped-delayed series events that are shown on CBS, CBS Sports, SPEED, NBC Sports and MAVTV.

About Lucas Oil Products: Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the number one selling fuel treatment and additive products manufacturer in America and Canada. Lucas Oil Products has long been directly involved in the American racing industry at all levels through multiple vehicle sponsorships and racing events.

About Lucas Oil Production Studios: Owned by Lucas Oil Products, Inc., Lucas Oil Production Studios produces and edits over 300 hours of original, high quality HD television programming yearly. Located in Corona, CA, the studio employs a full-time staff of professional directors, producers, HD video editors, videographers, engineers and graphic artists. The studio creates original, state-of-the-art, HD television action sports and other unique programming for broadcast on 5 major national networks. For more information please visit www.LucasOil.com.

2012 Lucas Oil Late Model Dirt Series TV Schedule 

          DISH                                 DIRECTV                            CABLE

• CBS                     Local Listings                      Local Listings                       Local Listings
• CBS Sports            CH-158                               CH-613                            Local Listings
• NBC Sports            CH-151                               CH-603                            Local Listings
• SPEED                   CH-150                                CH-607                           Local Listings
• MAVTV                   CH-361                                                                      Local Listings

2012 Lucas Oil Late Model Dirt Series Sponsors

ASI Racewear – “The Official Merchandise Vendor” of the Lucas Oil Late Model Dirt Series

Canidae Pet Foods – “The Official Pet Foods” of the Lucas Oil Late Model Dirt Series

DART Machinery – “The Official Engine Components” of the Lucas Oil Late Model Dirt Series

E3 Spark Plugs – “The Official Spark Plug” of the Lucas Oil Late Model Dirt Series

Geico – “The Official Insurance” of the Lucas Oil Late Model Dirt Series

General Tire – “The Official Tire” of the Lucas Oil Late Model Dirt Series

Hoosier Tire – “The Official Race Tire” of the Lucas Oil Late Model Dirt Series

Lucas Oil Products – “The Official Oil” of the Lucas Oil Late Model Dirt Series
MavTV – “The Official TV Network” of the Lucas Oil Late Model Dirt Series
Optima Batteries – “The Official Battery” of the Lucas Oil Late Model Dirt Series

Speedco – “The Official Truck Lube and Tire Center” of the Lucas Oil Late Model Dirt Series

Sunoco Race Fuels – “The Official Fuel” of the Lucas Oil Late Model Dirt Series

U. S. Steel – “The Official Steel Manufacturer” of the Lucas Oil Late Model Dirt Series

2012 Lucas Oil Late Model Dirt Series Supporters Include:

Allstar Performance, American Racer, Banshee Graphics, Barry Wright Race Cars, Bloomquist Race Cars, COMP Cams, Chizmark Larson Insurance, Cornett Racing Engines, Cruise with the Champions, CV Products, DirtonDirt.com, Dyers Top Rods, Edlebrock, Eibach Springs, Fast Shafts, FK Rod Ends, Gaerte Engines, Hawk Performance, Jay Dickens Racing Engines, JE Pistons, JRi Shocks, Keyser MFG, Longhorn Chassis, MasterSbilt Chassis, Öhlins, Outerwears, PBM/Erson Cams, PAC Racing Springs, Performance Bodies, Pierce Racecars, PRC, Pro Power Racing, Quarter Master, Race Engine Design, Red Buck Cigars, Rhyne Race Engines, Rick Schwallie Photography, Ringers Gloves, Rocket Chassis, Roush Yates Engines, Roush Yates Performance Parts, Simpson Performance Products, Sweet Mfg, Vic Hill Race Engines, Weld Racing Wheels, Wiles Drive Shafts, Wiley X Sunglasses, Wrisco, 5150 Race Trailers.

James Essex, Public Relations Coordinator, jessex@lucasdirt.com