WAYCROSS, GA (September 8, 2014) – In the chase for the Optima Batteries Hard Charger of the Year award on the Lucas Oil Late Model Dirt Series, Dennis Erb Jr of Carpentersville, IL holds a slim lead over Jared Landers of Batesville, AR. With five races left to complete in the 2014 season, Erb is looking to earn additional awards at the series year end awards banquet by winning the Optima Batteries Hard Charger of the Year. Erb, a second generation driver of the famed number 28 Barry Wright Chassis is in his second full season of following the LOLMDS. Erb has one win on the tour and currently sits 9th in the series championship point standings in 2014. To learn more about Dennis Erb Jr. visit his website at http://www.denniserb.com.
Jared Landers, driver of the number 777 Crop Production Services, Bad Boy Mowers Rocket Chassis, has been putting together some great finishes over the past month. Landers is always exciting to watch with his throttle mashing, high side driving style that has moved him into second place in the Optima Batteries Hard Charger of the Year point standings. Landers currently sits 8th in the series championship point standings and is still looking for his first win on the tour in 2014.
The Optima Batteries Hard Charger of the Year Award will honor the driver that passes the most cars on the series in 2014. That driver will receive a cash award at the series year-end awards banquet, compliments of Optima Batteries. To view the Optima Batteries Hard Charger of the Year point standings visit http://lucasdirt.com/?page_id=47.
Not only is Optima Batteries the title sponsor of the Hard Charger of the Year Award, but they will also be the title sponsor of the Lucas Oil Late Model Dirt Series season finale. The Optima Batteries DTWC – Presented by NAPA Auto Parts will take place at Portsmouth Raceway Park in Portsmouth, Ohio on October 16th through 18th. The three day event is the final event for the Lucas Oil Late Model Dirt Series 2014 season and will conclude with the 100-lap $50,000 to win feature event on Saturday night October 18th.
Optima Batteries, with corporate offices in Milwaukee, WI, has a 40-year history of technological innovation and engineering. OPTIMA® products offer unstoppable power for extreme enthusiasts and others who require the ultimate in power source batteries. Optima batteries were the first high-performance AGM automotive batteries in existence and revolutionized the industry with the unique SPIRALCELL TECHNOLOGY®. To learn more about Optima Batteries, visit their website at www.optimabatteries.com. Optima batteries can also be found on the social media sites www.facebook.com/optimabatteries and on twitter at www.twitter.com/optimabatteries.
For the latest breaking news about the Lucas Oil Late Model Dirt Series, including the 2014 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at: www.lucasdirt.com.
Follow the Lucas Oil Late Model Dirt Series on the social media outlets at www.facebook.com/lucasdirt and https://twitter.com/lucasdirt
About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations’ premier dirt late model sanctioning organization. In 2014 the LOLMDS will sanctions 47 events in 19 states. The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios. LOLMDS events will be broadcasted on four TV Networks in 2014 including CBS, NBC Sports, CBS Sports Network and MAVTV American Real Network. For more information about the Lucas Oil Late Model Dirt Series visit the official website at www.Lucasdirt.com.
About MAVTV American Real Network
MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail. MAVTV is no ordinary television network. It’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Learn more about MAVTV American Real go to www.mavtv.com.
About Protect The Harvest
The animal rights movement in America, led by the Humane Society of the United States (HSUS), has evolved into a wealthy and successful attack group determined to end the consumption of meat, threaten consumer access to affordable food, eliminate hunting, outlaw rodeos and circuses, and even ban animal ownership (including pets) altogether.Protect The Harvest was created to fight back and defend American families, farmers, sportsmen and animal owners from the growing threat posed by the radical animal rights movement. We believe Americans deserve the truth. These radical groups are intent on restricting the abilities of our food producers who already face the significant challenge of feeding a growing world population. It’s our mission to ensure that American farmers are able to meet that challenge so that consumers at home and abroad have access to safe, affordable and healthy food. To learn more go to www.ProtectTheHarvest.com.
About Lucas Oil Products
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company’s marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA.
In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television. Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports and MAVTV. More information about Lucas Oil Products, Inc. visit the company website at www.lucasoil.com.