WAYCROSS, GA (February 5, 2015) – The Lucas Oil Late Model Dirt Series is extremely excited to offer racers over 3.6 million dollars in cash and contingency awards, spanning over 50 sanctioned events in 19 different states in 2015. The number of events and cash/contingency awards are both new records for the Lucas Oil Late Model Dirt Series. Since its inception in 2005, the series maintains its place as the premier national touring dirt late model series in the country.  “Everyone at Lucas Oil Products, Lucas Oil Production Studios, MAVTV and the series is proud of the continued growth we have experienced.  We are very thankful of the many great promoters and sponsors that believe in our program and continue to support us each year”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.

Drivers that compete on the series in 2015 will be vying for that coveted series championship that will pay $75,000 to the champion, along with a $10,000 prize to the LOLMDS Rookie of the Year.  The 2015 series schedule will include a record eleven (11) events paying $20,000 or more to the winner.  The series will close out the 2015 season in Portsmouth, OH at the Optima Batteries Dirt Track World Championship-Presented by NAPA, that will pay a record $100,000 to the winner.

In 2015, the award winning Lucas Oil Production Studios will produce, edit and broadcast the Lucas Oil Late Model Dirt Series on four different TV Networks including:  MAVTV, CBS, NBC Sports and CBS Sports. Over 50 hours of programming of the ground pounding LOLMDS will be available for race fans to view in 2015.  The entire TV schedule can been seen at:  http://lucasdirt.com/schedule/tv-schedule#.

The Lucas Oil Late Model Dirt Series kicks off the 2015 season this weekend at Golden Isles Speedway in Brunswick, Ga for the Georgia Boot Super Bowl of Racing.  To learn more about the event log on to: www.lucasdirt.com or the track website at:  www.goldenislesspeedway.com.

For the latest breaking news about the Lucas Oil Late Model Dirt Series, including the 2015 tour schedule, TV schedule, drivers, sponsors and all the information about the series, visit the official website at: www.lucasdirt.com.

Follow the Lucas Oil Late Model Dirt Series on the social media outlets at:  www.facebook.com/lucasdirt and https://twitter.com/lucasdirt.
About Lucas Oil Late Model Dirt Series

Founded in 2005, the Lucas Oil Late Model Dirt Series is the nation’s premier dirt late model sanctioning organization.  In 2015, the LOLMDS will sanction 50 events in 19 states.  The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios.  LOLMDS events will be broadcast on four TV Networks including CBS, NBC Sports, CBS Sports Network and the MAVTV American Real Network.  For more information about the Lucas Oil Late Model Dirt Series visit the official website at: www.Lucasdirt.com.

About MAVTV American Real Network

MAVTV was founded in 2002 by four former Showtime Network executives and was originally geared towards a male dominated audience.  In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV.  Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business.  MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience.  MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail.  MAVTV is no ordinary television network.  It’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas.  Learn more about MAVTV American Real go to:  www.mavtv.com.
About Lucas Oil Products
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products.  Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry.  Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company’s marketing strategy.  Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more.  Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA.  In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television.  Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports and MAVTV.  More information about Lucas Oil Products, Inc. visit the company website at:  www.lucasoil.com.