Schwan's Home Service Sponsoring BAM, Schrader
CHARLOTTE, N.C.– A company that grew from “one man and one truck” into an American food-industry powerhouse will join forces with NASCAR’s fastest-growing Cup team beginning with the 2004 season.
Announcing a multi-year agreement, Schwan’s Home Service – a unit of The Schwan Food Company -- will sponsor BAM Racing’s #49 Dodge and veteran driver Ken Schrader in the NASCAR Nextel Cup Series. The announcement was made today by Beth Ann Morgenthau, owner of BAM Racing, and M. Lenny Pippin, president and CEO of The Schwan Food Company.
“The Schwan Food Company is thrilled to join forces with BAM Racing,” added Pippin. “We are also excited to be associated again with NASCAR and Mr. Schrader, who drove Schwan’s #90 Red Baron Thunderbird in the late 1980s. We believe this partnership will generate a groundswell of excitement among millions of Schwan’s Home Service customer families across the United States and our employees. I’m confident the partnership between Schwan, BAM Racing and Ken Schrader has the potential to be a major force in the Nextel Cup Series.”
Go to: www.schwansracing.com for more info.
CHARLOTTE, N.C.– A company that grew from “one man and one truck” into an American food-industry powerhouse will join forces with NASCAR’s fastest-growing Cup team beginning with the 2004 season.
Announcing a multi-year agreement, Schwan’s Home Service – a unit of The Schwan Food Company -- will sponsor BAM Racing’s #49 Dodge and veteran driver Ken Schrader in the NASCAR Nextel Cup Series. The announcement was made today by Beth Ann Morgenthau, owner of BAM Racing, and M. Lenny Pippin, president and CEO of The Schwan Food Company.
“The Schwan Food Company is thrilled to join forces with BAM Racing,” added Pippin. “We are also excited to be associated again with NASCAR and Mr. Schrader, who drove Schwan’s #90 Red Baron Thunderbird in the late 1980s. We believe this partnership will generate a groundswell of excitement among millions of Schwan’s Home Service customer families across the United States and our employees. I’m confident the partnership between Schwan, BAM Racing and Ken Schrader has the potential to be a major force in the Nextel Cup Series.”
Go to: www.schwansracing.com for more info.
