A promoter helping himself

at montgomery mel took kids for a ride in his giant late model during intermission. that big late model was a great idea and attention getter. looked good in parades too
 
Most everyone hauls there cars enclosed now days any no one has a clue whats inside "except for the smarter teams that logo there hauler". Back in the good old days we had people stop us at gas stations or traffic light and ask where the races was at and if we mind if they followed us to the race track...This happened a lot to us back then but I'm sure most will disagree but by families seeing the cars heading to the track reminds them and or gives them an idea to attend the race's that nite
 
exactly I made it to some new tracks back in the day when everyone had open trailers yes children before gps and not smart enough to have a state map at the time
 
I will be accepting the sides and quarter panels I asked the drivers to save starting April the 25th at I-55. I hope some of the drivers saved them to give away to the fans in the stands.
 
I seen an enclosed trailer wrapped with what was inside and looked nice. I do miss seeing those open trailers and wondering where they were going but in this day and age its sad that you need the security of the enclosed.
 
I've always thought this would be a good idea, at least interesting, how about an STLRacing night at the races? We all wear name tags that say "Hello, my name is "insert username here"" This might also cause a few fights, but it might be cool. Maybe give members some kinda deal or something on food/drink/admission.
 
You can brainstorm every "at the track" promotion/gimmick you want. You are only impressing a captive audience that will return throughout the year regardless. Promotion to new, virgin fans should be the primary focal point. It's expensive, but radio and television advertising that highlights fast action, wild wrecks, a little fisticuffs, and some cool looking cars and pretty trophy girls in bikinis are what is needed. Perhaps getting involved with the movie theaters and getting your clips played on the "pre-movie" advertising is another option. There are way to many other things that kids are interested in during the summer, ie: little league, soccer, swimming, video games. How about taking a car or two to the local little league field and displaying with a BIG SCREEN TV with all of the above mentioned highlights playing. Maybe even start the car up every now and then and let the kids hear it roar. How about hitting all the local fairs and festivals with the same agenda.

We have to get the kids and fans "TO THE TRACK" before we can impress them "AT THE TRACK".
 
Another idea might be that sometime if your not racing locally and someone is having a car show in your area you may ask if you could bring your car to the car show.
 
Highland Speedway is having a fan appreciation night we are doing games for the kids (bags into tires, bobbing for apples, bounce houses, ect) drivers meet and greet. It is going to start in the afternoon.
 
King eddy is right. The ppl at the track for the most part will be there regardless. Me personally, i think the sport would do well if you saw more cars at sponsorship appearances. Businesses often do customer appreciation stuff. How cool would it be for mr jones or mrs smith to see a modified at their local restaurant. Sponsors wpuld be wise to make this a stipulation for their dollars. Two years ago we took Stu Springers car to the strawberry fest in kimmswick and parked it at the Imperial Bowl tent. Tons of kids got pics with the car. Thru the year alot of ppl came down and said they saw the car there and decided to check it out.

The purpose of this post is to point out various ways we can get new fans and reestablish current and former fans, without breaking the bank. Fair season is coming up. Put your race cars in the fair car shows. Call up your sponsors and offer your car as a flashy ad for them. After all, isnt visibility what the sponsor typically wants
 
WHEATLAND, MO (April 22nd, 2015) – KLOZ Mix 92.7, “Today’s Best Hits” Presents Round #2 of the Lucas Oil Speedway Budweiser Weekly Racing Series this Saturday, April 25th plus it’s the first $uper $aver $pecial Night of 2015 as (4) Admissions, (4) Hot Dogs, and (4) Coca-Cola Soft Drinks are just $30 for all fans arriving before 6:30pm. Come out and meet the on air-personalities of KLOZ Mix 92.7 as ... this will sure gets fans out
 
KIDS R THE FUTURE of the sport. I've raced off and on for several years but I had the privilege as a kid to have parents that were into racing and got to go to the tracks then. My personal opinion for a promoter and track would be to appeal to the kids any way possible. I think more tracks should have a kids class of some sort, (karts, quarter midgets, etc.) to get interest at a younger level. I've been working on putting a kart together for my son to run at Doe Run this year and have noticed a lot more interest from kids about his kart than I ever did about my cars over the years. Get the kids, the parents will follow!
 
Jimmy is correct. I've never turned down the opportunity to take a race car to a school or scout meeting. Be it at the Rally in the 100 Acre Wood or when a school district contacts me and I spend a week with them for "Racing into Reading". I've sent cars to nursing homes. I help find race cars for all sorts of motorsports displays....working on one right now. Are you available June 20?

Racers and their race cars are great teachers of the current buzz word STEM. I teach kids how to get to sit in any race car they want (it doesn't work with motorcycles)...this also teaches them respect. I teach kids about racers you wouldn't expect to be racing Charlie Kimball (a diabetic), quadriplegics (Pat Rummerfield and Chris Hrabik - who both happen to be local racers), etc....this teach them about health and that possibilities are limitless. I teach them how they need ever subject taught in school as a racer....even music. I teach them to keep the racing to the race track (a facility built for racing) and to not EVER race on the streets. I teach the history of the sport in St. Louis and every form that races here.

You would be amazed at what a school can get the kids to do to EARN a visit from a race car. There's one school working on EARNING a second visit from a GROUP of race cars.

What do I need to do this....cars that are available on a weekday without any inappropriate advertising, wording, etc. that isn't suitable for a school/children. Bring along your driver's suit, helmet, gloves, shoes, etc. What does it cost...your time. You're paid by their interest in the sport/your team and the smiles on their faces.

If you have hero cards, t-shirts, diecasts, posters, etc. you'd like to donate I attempt to leave at each school visit either a hero card per student (which would generally require about 500) or 1 item per classroom for the teacher to determine how to award (need about 20-25 for this). At the end of the year when you have these things left over keep the kids and race car visits in mind.

THANKS! And....thanks to the Soutiea Brothers Racing team for helping us out at our last school visit.
 
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We are gearing up for another trip to the school May 14 . This time we are bring one in every class to show the kids.
Some exciting things are coming to the Ferderated Auto Parts raceway I-55 this season stay tone ... Belleclair has a few tricks up there sleeve also this year .
Stay tuned .. You see at the track
 
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