CORONA, CA (February 3, 2010) -The Lucas Oil Late Model Dirt Series is excited to announce that E3 Spark Plugs, a Team Lucas partner, will be the title sponsor of the E3 Spark Plugs Challenge on the series in 2010. The E3 Spark Plugs Challenge will be centered on the selected televised events on the series in 2010. The E3 Spark Plugs Challenge will base its standings on points earned by drivers with perfect attendance during each of the televised events in the 2010 season. The driver earning the most points in all of the televised events, while maintaining perfect attendance, will win a special cash award. To be eligible to win the cash awards, drivers must mention the E3 Spark Plugs Challenge during television interviews at each event. Each driver must display E3 Spark Plugs decals throughout the season.
The driver that earns the most E3 Spark Plug Challenge points during the year will be awarded a $2,500 cash award and the runner-up will receive a $1,500 cash award at the series year end awards banquet to be held at the Lucas Oil Stadium in Indianapolis, IN.
"E-3 Spark Plugs have been a great Team Lucas partner for several years now and their company continues to grow along with their partnerships with all the Lucas Oil entities," stated Ritchie Lewis, Series Director, "We are excited to have E3 Spark Plugs come on board as the title sponsor of this special challenge within our televised events on the Late Model Dirt Series in 2010. This program gives racers that maintain perfect attendance added incentives to do well in the televised events and earn additional monies."
The E-3 Spark Plug was developed by researchers from leading engineering universities, who have produced a spark plug which can actually reduce greenhouse gas emissions and global warming by reducing fuel consumption. The E-3 Spark Plug patented Edge-to-Edge electrode design provides maximum performance in long term use. Quite simply, the DiamondFire electrode design burns fuel more efficiently and completely, increasing gas mileage and drastically cutting toxic emissions, while still improving horse power.
Log onto, www.e3sparkplugs.com, to learn about all the science behind Diamond Fire Technology, and how shooting a straighter shot (flame kernel to the piston) - E3 has increased power with less fuel. E-3 spark plugs were produced from research performed at Georgia Tech and Michigan State for E-3 Laboratories. They are designed to provide more power with less fuel cost to the consumer. E-3 Spark Plugs are the only spark plugs able to perform in this way.
Find E-3 Spark Plugs at over 14,000 vendors nationwide and on-line. View their website at www.e3sparkplugs.com.
For the latest breaking news on the Lucas Oil Late Model Dirt Series, log onto www.lucasdirt.com or call the Series' office at (951) 532-2503.
2010 Scheduled Televised Events as Part of the E3 Spark Plugs Challenge
East Bay Raceway Park - Tampa, FL 2/4/10
East Bay Raceway Park - Tampa, FL 2/6/10
Paducah International Raceway - Paducah, KY 5/1/10
Lucas Oil Speedway - Wheatland, MO 5/28-29/10
Florence Speedway - Florence, KY 6/1/10
Columbus Speedway - Columbus, MS 7/9-10/10
Tri-City Speedway - Pontoon Beach, IL 7/16/10
Batesville Speedway - Batesville, AR 8/20-21/10
Lawrenceburg Speedway - Lawrenceburg, IN 8/27/10
Portsmouth Raceway Park - Portsmouth, OH 9/3-4/10
Brownstown Speedway - Brownstown, IN 9/24-25/10
Dixie Speedway - Woodstock, GA 10/9/10
The driver that earns the most E3 Spark Plug Challenge points during the year will be awarded a $2,500 cash award and the runner-up will receive a $1,500 cash award at the series year end awards banquet to be held at the Lucas Oil Stadium in Indianapolis, IN.
"E-3 Spark Plugs have been a great Team Lucas partner for several years now and their company continues to grow along with their partnerships with all the Lucas Oil entities," stated Ritchie Lewis, Series Director, "We are excited to have E3 Spark Plugs come on board as the title sponsor of this special challenge within our televised events on the Late Model Dirt Series in 2010. This program gives racers that maintain perfect attendance added incentives to do well in the televised events and earn additional monies."
The E-3 Spark Plug was developed by researchers from leading engineering universities, who have produced a spark plug which can actually reduce greenhouse gas emissions and global warming by reducing fuel consumption. The E-3 Spark Plug patented Edge-to-Edge electrode design provides maximum performance in long term use. Quite simply, the DiamondFire electrode design burns fuel more efficiently and completely, increasing gas mileage and drastically cutting toxic emissions, while still improving horse power.
Log onto, www.e3sparkplugs.com, to learn about all the science behind Diamond Fire Technology, and how shooting a straighter shot (flame kernel to the piston) - E3 has increased power with less fuel. E-3 spark plugs were produced from research performed at Georgia Tech and Michigan State for E-3 Laboratories. They are designed to provide more power with less fuel cost to the consumer. E-3 Spark Plugs are the only spark plugs able to perform in this way.
Find E-3 Spark Plugs at over 14,000 vendors nationwide and on-line. View their website at www.e3sparkplugs.com.
For the latest breaking news on the Lucas Oil Late Model Dirt Series, log onto www.lucasdirt.com or call the Series' office at (951) 532-2503.
2010 Scheduled Televised Events as Part of the E3 Spark Plugs Challenge
East Bay Raceway Park - Tampa, FL 2/4/10
East Bay Raceway Park - Tampa, FL 2/6/10
Paducah International Raceway - Paducah, KY 5/1/10
Lucas Oil Speedway - Wheatland, MO 5/28-29/10
Florence Speedway - Florence, KY 6/1/10
Columbus Speedway - Columbus, MS 7/9-10/10
Tri-City Speedway - Pontoon Beach, IL 7/16/10
Batesville Speedway - Batesville, AR 8/20-21/10
Lawrenceburg Speedway - Lawrenceburg, IN 8/27/10
Portsmouth Raceway Park - Portsmouth, OH 9/3-4/10
Brownstown Speedway - Brownstown, IN 9/24-25/10
Dixie Speedway - Woodstock, GA 10/9/10
