LEXINGTON, KY-- The North American Racing Association (NARA) will make its debut on the stock car scene in 2004. NARA is a new racing sanctioning body designed to promote Dirt Track Stock Car racing. Spearheaded by Battle of the Bluegrass DirtCar Series founder Spencer Wilson along with other influential members within the sport of Dirt Late Model racing world, NARA is designed with the premise of enforcing fair, consistent, and equal rules among competitors. Wilson, along with James Essex, will steer NARA with similar direction and values that have proven successful with the Battle of the Bluegrass Series.
To handle the marketing duties of NARA, Cornerstone Multi-Media has been appointed to handle the day to day marketing activities. This union has already proven successful, as the NARA and Cornerstone have secured commitments to bring NARA DirtCar Racing broadcasts to ESPN2. Additionally, Lucas Oil Products has signed as a major sponsor, as well as being the Official Oil of the NARA. Cornerstone Multi-Media’s client list includes the American Tractor Pullers Association (ATPA), General Motors, Jasper Engines and Transmissions and many others.
Initially, NARA will be offering to drivers, fans and promoters the NARA DirtCar Series, a premier DirtCar touring series giving the best quality competition and racing to everyone. The NARA DirtCar Series will focus on premier racing facilities in Georgia, Illinois, Indiana, Kentucky, Ohio, Pennsylvania, Tennessee, and West Virginia.
"We feel the atmosphere and timing is right for theNorth American Racing Association and we’ve already been in contact with several promoters, drivers and sponsors that have the same feelings about the new series." stated Wilson. While seeing the need for a more broad-reaching touring sanctioning body, Wilson alsoconfirms the Battle of the Bluegrass DirtCar Series is a strong as ever and their 2004 schedule will be announced soon.
NARA will also provide sanctioning for regional touring series bringing them under similar rules and formats to promote competition and uniformity in the sport of Dirt Late Model racing. The first regional series under this banner will be the Battle of the Bluegrass DirtCar and Open Wheel Modified Series. To be known as the NARA Battle of the Bluegrass DirtCar Series and the NARA Battle of the Bluegrass Open Wheel Modified Series, two Kentucky based touring series that have chosen to adhere to NARA’s mission of enforcing fair, consistent, and equal rules, which provides an exciting brand of entertainment for the spectators.
Positioning itself as a price conscious sanctioning body, NARA understands the needs of the fans, racers, promoters and the sanctioning body should all to be taken into account. NARA will offer packages that allow the tracks and promoters to be successful, pay reasonable purses to its drivers without straining the race fans’ pocketbook.
"The Battle of the Bluegrass DirtCar Series was formed and has been successful with the idea that local drivers can travel a relatively short distance to race in their region for a good purse. NARA is being formed with the nationally traveling racers in mind to give them an opportunity to race for some good money at some of the best tracks." said Essex who has more than 25 years of experience as a promoter, announcer and PR director.
The tire rule for the NARA DirtCar Series will follow the same standards Wilson has set with the NARA Battle of the Bluegrass DirtCar Series and allow tires from the three major dirt tire manufacturers to compete. The schedule, rules and point fund are currently being put together and will be released in the near future. The series already has a new website up and running at www.naradirtcar.com for more series information and updates.
We’ve been in contact with several tracks and sponsors and we’re hoping to make what is shaping up to be a really good thing a really great thing.” said Wilson. “We’ve already got the backing from Lucas Oil and we’re working with several other really good companies to try to make the even more solid.
For more information regarding the NARA, contact Spencer Wilson at 859-271-4501 or log onto www.naradirtacar.com for regular updates and press releases.
For marketing opportunities within NARA please contact Cornerstone Multi-Media at 812-752-7323.
Copyright 2003 NARA, all rights reserved.
To handle the marketing duties of NARA, Cornerstone Multi-Media has been appointed to handle the day to day marketing activities. This union has already proven successful, as the NARA and Cornerstone have secured commitments to bring NARA DirtCar Racing broadcasts to ESPN2. Additionally, Lucas Oil Products has signed as a major sponsor, as well as being the Official Oil of the NARA. Cornerstone Multi-Media’s client list includes the American Tractor Pullers Association (ATPA), General Motors, Jasper Engines and Transmissions and many others.
Initially, NARA will be offering to drivers, fans and promoters the NARA DirtCar Series, a premier DirtCar touring series giving the best quality competition and racing to everyone. The NARA DirtCar Series will focus on premier racing facilities in Georgia, Illinois, Indiana, Kentucky, Ohio, Pennsylvania, Tennessee, and West Virginia.
"We feel the atmosphere and timing is right for theNorth American Racing Association and we’ve already been in contact with several promoters, drivers and sponsors that have the same feelings about the new series." stated Wilson. While seeing the need for a more broad-reaching touring sanctioning body, Wilson alsoconfirms the Battle of the Bluegrass DirtCar Series is a strong as ever and their 2004 schedule will be announced soon.
NARA will also provide sanctioning for regional touring series bringing them under similar rules and formats to promote competition and uniformity in the sport of Dirt Late Model racing. The first regional series under this banner will be the Battle of the Bluegrass DirtCar and Open Wheel Modified Series. To be known as the NARA Battle of the Bluegrass DirtCar Series and the NARA Battle of the Bluegrass Open Wheel Modified Series, two Kentucky based touring series that have chosen to adhere to NARA’s mission of enforcing fair, consistent, and equal rules, which provides an exciting brand of entertainment for the spectators.
Positioning itself as a price conscious sanctioning body, NARA understands the needs of the fans, racers, promoters and the sanctioning body should all to be taken into account. NARA will offer packages that allow the tracks and promoters to be successful, pay reasonable purses to its drivers without straining the race fans’ pocketbook.
"The Battle of the Bluegrass DirtCar Series was formed and has been successful with the idea that local drivers can travel a relatively short distance to race in their region for a good purse. NARA is being formed with the nationally traveling racers in mind to give them an opportunity to race for some good money at some of the best tracks." said Essex who has more than 25 years of experience as a promoter, announcer and PR director.
The tire rule for the NARA DirtCar Series will follow the same standards Wilson has set with the NARA Battle of the Bluegrass DirtCar Series and allow tires from the three major dirt tire manufacturers to compete. The schedule, rules and point fund are currently being put together and will be released in the near future. The series already has a new website up and running at www.naradirtcar.com for more series information and updates.
We’ve been in contact with several tracks and sponsors and we’re hoping to make what is shaping up to be a really good thing a really great thing.” said Wilson. “We’ve already got the backing from Lucas Oil and we’re working with several other really good companies to try to make the even more solid.
For more information regarding the NARA, contact Spencer Wilson at 859-271-4501 or log onto www.naradirtacar.com for regular updates and press releases.
For marketing opportunities within NARA please contact Cornerstone Multi-Media at 812-752-7323.
Copyright 2003 NARA, all rights reserved.
