CORONA, Calif. (April 15, 2014) - For the third year in a row - Optima Batteries will partner with Team Lucas in a grassroots motorsports advertising/marketing and sponsorship program that encompasses the Lucas Oil Off Road Racing Series, Lucas Oil Drag Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series presented by Loan Mart and the Lucas Oil Off Road Southern California Regional Series presented by Kartek.
Optima Batteries will be a presenting sponsor for 19 television broadcasts, ten in the Lucas Oil Off Road Racing Series, four in both the Lucas Oil Late Model Dirt Series and the Lucas Oil Drag Boat Racing Series and one in the Lucas Oil Modified Series. Optima Batteries will also feature extensively in the Lucas Oil Off Road Racing Series, Lucas Oil Modified Series presented by Loan Mart, Lucas Oil Late Model Dirt Series, Lucas Oil Drag Boat Racing Series and Lucas Oil Pro Pulling League.
The Milwaukee, WI - based company will be the primary sponsor for Ray Cook's Optima Batteries No. 56 in the Lucas Oil Late Model Dirt Series and Tim Morse's Optima Batteries No. 10 in the Lucas Oil Modified Series presented by Loan Mart.
Optima Batteries will sponsor the Fast Lap Award in the four professional classes of the Lucas Oil Off Road Racing Series in addition to Pro4 driver Corry Weller in the No. 18 truck. They will also sponsor the Optima Batteries Hard Charger Award in the Lucas Oil Late Model Dirt Series and the Lucas Oil Modified Series presented by Loan Mart.
"Team Lucas represents a target audience that entirely fits our hard-core, grass-roots racing demographic," OPTIMA Batteries Marketing Manager Ryan Hoffins said. "Whether it's on-site or on TV, the Lucas audience delivers great results for OPTIMA Batteries. It's a win-win partnership for both OPTIMA Batteries and Team Lucas."
This will be Optima Batteries third season with Team Lucas. "Optima Batteries are very important partners in the 2014 Team Lucas marketing and advertising program," said Lucas Oil Executive Vice-President Bob Patison said. "They have a very definite target market and design their programs to meld with our Team Lucas programs so as to reach the greatest numbers of fans and viewers."
About Optima Batteries:
Performance. It's what you want from a battery and it doesn't matter if you're working, driving cross-country or just having fun. If you're looking for pure power, look no further. OPTIMA® Batteries deliver supreme performance and reliability. Our unique SPIRALCELL TECHNOLOGY® gives OPTIMA® Batteries over 15 times more vibration resistance and increased cycle life compared to traditional batteries. They're virtually spill proof and maintenance-free for absolute peace of mind. For more information please visit: www.optimabatteries.com
About Team Lucas:
Team Lucas is an alliance between Lucas Oil Products, Inc. and select marketing partners that enhances brand awareness, maximizes television event coverage and heightens the live event fan experience. The Team Lucas fan and media exposure includes the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Drag Boat Racing Series, Lucas Oil Speedway, Lucas Oil Modified Series, Lucas Oil Late Model Dirt Series, Lucas Oil NHRA Drag Racing Series, GEICO AMA Endurocross, Lucas Oil AMA Motocross Championship and the Indianapolis Colts Lucas Oil Stadium. Additionally, the in-house Lucas Oil Production Studios produces over 300 hours of professional television coverage of Team Lucas sponsored events annually for distribution through CBS, CBS Sports, NBC, NBC Sports and the Lucas owned, MAVTV network.
Optima Batteries will be a presenting sponsor for 19 television broadcasts, ten in the Lucas Oil Off Road Racing Series, four in both the Lucas Oil Late Model Dirt Series and the Lucas Oil Drag Boat Racing Series and one in the Lucas Oil Modified Series. Optima Batteries will also feature extensively in the Lucas Oil Off Road Racing Series, Lucas Oil Modified Series presented by Loan Mart, Lucas Oil Late Model Dirt Series, Lucas Oil Drag Boat Racing Series and Lucas Oil Pro Pulling League.
The Milwaukee, WI - based company will be the primary sponsor for Ray Cook's Optima Batteries No. 56 in the Lucas Oil Late Model Dirt Series and Tim Morse's Optima Batteries No. 10 in the Lucas Oil Modified Series presented by Loan Mart.
Optima Batteries will sponsor the Fast Lap Award in the four professional classes of the Lucas Oil Off Road Racing Series in addition to Pro4 driver Corry Weller in the No. 18 truck. They will also sponsor the Optima Batteries Hard Charger Award in the Lucas Oil Late Model Dirt Series and the Lucas Oil Modified Series presented by Loan Mart.
"Team Lucas represents a target audience that entirely fits our hard-core, grass-roots racing demographic," OPTIMA Batteries Marketing Manager Ryan Hoffins said. "Whether it's on-site or on TV, the Lucas audience delivers great results for OPTIMA Batteries. It's a win-win partnership for both OPTIMA Batteries and Team Lucas."
This will be Optima Batteries third season with Team Lucas. "Optima Batteries are very important partners in the 2014 Team Lucas marketing and advertising program," said Lucas Oil Executive Vice-President Bob Patison said. "They have a very definite target market and design their programs to meld with our Team Lucas programs so as to reach the greatest numbers of fans and viewers."
About Optima Batteries:
Performance. It's what you want from a battery and it doesn't matter if you're working, driving cross-country or just having fun. If you're looking for pure power, look no further. OPTIMA® Batteries deliver supreme performance and reliability. Our unique SPIRALCELL TECHNOLOGY® gives OPTIMA® Batteries over 15 times more vibration resistance and increased cycle life compared to traditional batteries. They're virtually spill proof and maintenance-free for absolute peace of mind. For more information please visit: www.optimabatteries.com
About Team Lucas:
Team Lucas is an alliance between Lucas Oil Products, Inc. and select marketing partners that enhances brand awareness, maximizes television event coverage and heightens the live event fan experience. The Team Lucas fan and media exposure includes the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Drag Boat Racing Series, Lucas Oil Speedway, Lucas Oil Modified Series, Lucas Oil Late Model Dirt Series, Lucas Oil NHRA Drag Racing Series, GEICO AMA Endurocross, Lucas Oil AMA Motocross Championship and the Indianapolis Colts Lucas Oil Stadium. Additionally, the in-house Lucas Oil Production Studios produces over 300 hours of professional television coverage of Team Lucas sponsored events annually for distribution through CBS, CBS Sports, NBC, NBC Sports and the Lucas owned, MAVTV network.
