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Rare inside look at what a NASCAR Cup sponsorship really costs

Discussion in 'St. Louis Area Auto Racing Discussion' started by Flying Penguin, Sep 19, 2017.

  1. Flying Penguin

    Flying Penguin Active Member

    Being the primary sponsor for Kasey Kahne cost Farmers Insurance around $660,000 a race. Check all the details of this agreement and you’ll see Farmers didn’t get much for their investment since the #5 was not a front runner. I wish that money had been spent on a dirt series sponsorship. Think of how many 'local' tracks/teams could have benefitted from those dollars.


  2. shredxcam

    shredxcam Active Member

    Think $660K would pay an entire years worth of purses for the saint louis area tracks?

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