Rare inside look at what a NASCAR Cup sponsorship really costs

Flying Penguin

Active Member
Being the primary sponsor for Kasey Kahne cost Farmers Insurance around $660,000 a race. Check all the details of this agreement and you’ll see Farmers didn’t get much for their investment since the #5 was not a front runner. I wish that money had been spent on a dirt series sponsorship. Think of how many 'local' tracks/teams could have benefitted from those dollars.

http://www.espn.com/racing/nascar/s...ows-anatomy-farmers-deal-hendrick-motorsports
 




Back
Top