Norman, OK — Feb. 10, 2006 — By Chris Dolack, VP Public Relations
A World of Outlaws Sprint Series event requires a dedicated staff of
officials to ensure a race night goes off without a hitch.
Returning to the series this season as the World of Outlaws Sprint
Series Director is Carlton Reimers, a highly respected official who is
beginning his 13th season with the series.
Reimers leads a staff that includes Competition Director Don Grabey and
officials Tom Milne, Barrett Wagoner and Jim Farley. Bill and Linda
Pembleton will oversee scoring and timing, which is displayed on
monitors through the Mobile Media Center as well as to Mean 15 teams
who have equipped their laptops with timing and scoring software
through the Media Center’s WiFi network. Art and Carol Malies are back
with Work’n Woody and Johnny Gibson has returned to call the action as
the series’ Public Address announcer.
“Carlton has a lot of experience with the World of Outlaws,” said DIRT
MotorSports Vice President of Race Operations Shane Carson. “He knows a
lot of the promoters and knows the situations. He’s got a great feel
for what needs to be done going forward. He realizes that there
probably needed to be another person on the road with the series.”
Reimers is excited to be back on tour with the World of Outlaws,
working with the teams and promoters to help put on a show that will
entertain fans at each stop the World of Outlaws make throughout the
country. Reimers is the newest addition to DIRT MotorSports and the
World of Outlaws. President Tom Deery, Executive VP Operations Ben
Geisler and Chief Marketing Officer Rob Butcher joined the organization
last month.
“I’ve come out to a few races this year just to help out a little bit
and see how things are going out here,” Reimers said. “I’ve been amazed
with the enthusiasm that everybody has. There’s a lot of the excitement
and new things are happening. Good things are coming on board. Getting
Tom Deery, Ben Geisler and Rob Butcher on board is a big plus. I’m
excited to be a part of it because I see the World of Outlaws really
taking off.
“I see more cooperation out of the race teams as far as helping us do
what we need to do as officials. All the officials are very
knowledgeable about what they’re doing and they’re working together
real well. It’s a new crew out here and normally one would think it
would take a while for those guys to come together, but right off the
bat everybody is doing their jobs without being told and cooperating.
It’s just been very positive this year.”
DIRT MotorSports Vice President and CFO Brian Carter sees the
experience that Reimers brings to the series as a major asset to the
World of Outlaws.
“Carlton brings years of on-the-road operating experience and
long-standing relationships within short track racing,” Carter said.
“Additionally, he managed the events during the days of live television
coverage, which will be important in executing our long-term strategy
for the series.”
DIRT MotorSports Executive Vice President of Operations Ben Geisler has
observed Reimer’s ability first-hand.
“Having been on the road with our team for eight of the first 10 events
I have been able to watch Carlton in action and believe that his broad
experience, combined with a consistent approach will be a significant
asset to the Series,” Geisler said. “I have been incredibly impressed
with our entire road crew and am pleased to have this final piece in
place.”
The World of Outlaws Sprint Series is brought to the fans across the
country by several sponsors and partners, including series sponsors
Hoosier Racing Tire and The Outdoor Channel. Promotional Partners
include AMB i.t., Choice Hotels and The University of Northwestern
Ohio. Contingency sponsors include DART Machinery, MSD Ignitions,
Wrisco Industries and RacinSoles.
A World of Outlaws Sprint Series event requires a dedicated staff of
officials to ensure a race night goes off without a hitch.
Returning to the series this season as the World of Outlaws Sprint
Series Director is Carlton Reimers, a highly respected official who is
beginning his 13th season with the series.
Reimers leads a staff that includes Competition Director Don Grabey and
officials Tom Milne, Barrett Wagoner and Jim Farley. Bill and Linda
Pembleton will oversee scoring and timing, which is displayed on
monitors through the Mobile Media Center as well as to Mean 15 teams
who have equipped their laptops with timing and scoring software
through the Media Center’s WiFi network. Art and Carol Malies are back
with Work’n Woody and Johnny Gibson has returned to call the action as
the series’ Public Address announcer.
“Carlton has a lot of experience with the World of Outlaws,” said DIRT
MotorSports Vice President of Race Operations Shane Carson. “He knows a
lot of the promoters and knows the situations. He’s got a great feel
for what needs to be done going forward. He realizes that there
probably needed to be another person on the road with the series.”
Reimers is excited to be back on tour with the World of Outlaws,
working with the teams and promoters to help put on a show that will
entertain fans at each stop the World of Outlaws make throughout the
country. Reimers is the newest addition to DIRT MotorSports and the
World of Outlaws. President Tom Deery, Executive VP Operations Ben
Geisler and Chief Marketing Officer Rob Butcher joined the organization
last month.
“I’ve come out to a few races this year just to help out a little bit
and see how things are going out here,” Reimers said. “I’ve been amazed
with the enthusiasm that everybody has. There’s a lot of the excitement
and new things are happening. Good things are coming on board. Getting
Tom Deery, Ben Geisler and Rob Butcher on board is a big plus. I’m
excited to be a part of it because I see the World of Outlaws really
taking off.
“I see more cooperation out of the race teams as far as helping us do
what we need to do as officials. All the officials are very
knowledgeable about what they’re doing and they’re working together
real well. It’s a new crew out here and normally one would think it
would take a while for those guys to come together, but right off the
bat everybody is doing their jobs without being told and cooperating.
It’s just been very positive this year.”
DIRT MotorSports Vice President and CFO Brian Carter sees the
experience that Reimers brings to the series as a major asset to the
World of Outlaws.
“Carlton brings years of on-the-road operating experience and
long-standing relationships within short track racing,” Carter said.
“Additionally, he managed the events during the days of live television
coverage, which will be important in executing our long-term strategy
for the series.”
DIRT MotorSports Executive Vice President of Operations Ben Geisler has
observed Reimer’s ability first-hand.
“Having been on the road with our team for eight of the first 10 events
I have been able to watch Carlton in action and believe that his broad
experience, combined with a consistent approach will be a significant
asset to the Series,” Geisler said. “I have been incredibly impressed
with our entire road crew and am pleased to have this final piece in
place.”
The World of Outlaws Sprint Series is brought to the fans across the
country by several sponsors and partners, including series sponsors
Hoosier Racing Tire and The Outdoor Channel. Promotional Partners
include AMB i.t., Choice Hotels and The University of Northwestern
Ohio. Contingency sponsors include DART Machinery, MSD Ignitions,
Wrisco Industries and RacinSoles.
