DIRT MOTORSPORTS ANNOUNCES STACKER 2® AS TITLE SPONSOR FOR NATIONAL WORLD OF OUTLAWS LATE MODEL SERIES
NORMAN, OK, April 7, 2005 / Business Wire / Boundless Motor Sports Racing, Inc. d/b/a DIRT MotorSportsTM (DIRT) (OTCBB: BMSR) announced that Stacker 2®, a brand of NVE Pharmaceuticals headquartered in Andover, NJ, has agreed to a multi-year title sponsorship of the World of Outlaws Late Model Series®. As part of the agreement, thirteen World of Outlaws Stacker 2 Late Model Series events will be broadcast tape-delayed on SPEED Channel beginning with the Virginia Motor Speedway race on April 9th.
“Partnering with DIRT MotorSports is a significant sponsorship opportunity for Stacker 2,” said Walter Orcutt, Executive Vice President of NVE Pharmaceuticals. “The partnership allows us to consistently promote our brand name as well as our drivers and teams at tracks across the country every week.”
As an official partner of DIRT MotorSports and all DIRT controlled racing series, Stacker 2’s commitment also includes associate sponsorship of the World of Outlaws Sprint Series®, associate sponsorship of the Advance Auto Parts Modified Super DIRT Series as well as the title sponsorship of the Pro Stock Super DIRT Series and the MARS Regional Late Model Series. Stacker 2 is already a major sponsor of the motorsports industry and its support of DIRT is evidence of the huge popularity of dirt track racing in America.
“This sponsorship is consistent with the marketplace recognition that we are expanding the national reach of dirt track racing,” said Paul A. Kruger, Chairman and CEO of DIRT. “Our relationship with Stacker 2 continues DIRT’s efforts to bring the dirt track community a heightened level of national recognition.”
“I think by partnering with the World of Outlaws Late Model Series, Stacker 2 recognized an important opportunity to put their product in front of millions of brand loyal dirt track fans,” said Brian Carter, DIRT CFO. “Stacker 2 recognizes the important demographic that DIRT attracts to its live events and televised broadcasts and DIRT’s increasing media recognition.”
Stacker 2 is a nationally marketed dietary supplement developed to increase energy, increase fat burning and diminish food cravings between meals. Sold originally in the convenience store market, Stacker 2 “The World’s Strongest Fat Burner” quickly took over the country in mass market sales as well.
For complete details regarding the sponsorship deal, please refer to the Form 8-K that the Company will be filing shortly with the SEC.
For a complete World of Outlaws Stacker 2 Late Model Series schedule visit www.WoOLMS.com. Fans can also listen to the World of Outlaws live audio broadcasts through the DIRT Radio Network™ online at www.dirtvision.com.
About DIRT MotorSports™
Headquartered in Norman, OK with its operations office in Colorado Springs, CO, DIRT MotorSports™ is the premier dirt racing and sports entertainment company dedicated to the promotion of competitive dirt track racing. DIRT MotorSports is the largest sanctioning body for sprint, late model and modified dirt track racing in the United States and also owns and operates several dirt tracks. DIRT MotorSports operates the industry's most prominent national touring series’ including the World of Outlaws Sprint Series® broadcast on the Outdoor Channel® (Nasdaq: OUTD); the World of Outlaws Stacker 2® Late Model Series® broadcast on SPEED Channel® and the DIRT Modified Series™. “World of Outlaws” is a registered trademark of DIRT MotorSports.
For further information on DIRT or this press release contact Terri Metzger at 1-877-5RACING (1-877-572-2464) Ext. 113, email tmetzger@dirtmotorsports.com or visit us online at www.boundlessracing.com, www.theworldofoutlaws.com, www.WoOLMS.com and www.dirtmotorsports.com.
Safe Harbor Statement
This release may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995, which involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are economic, competitive and technological factors effecting the company’s operations, markets, merger and acquisition activities, products, services and prices, as well as other factors detailed in the company’s filings with the Securities and Exchange Commission.
NORMAN, OK, April 7, 2005 / Business Wire / Boundless Motor Sports Racing, Inc. d/b/a DIRT MotorSportsTM (DIRT) (OTCBB: BMSR) announced that Stacker 2®, a brand of NVE Pharmaceuticals headquartered in Andover, NJ, has agreed to a multi-year title sponsorship of the World of Outlaws Late Model Series®. As part of the agreement, thirteen World of Outlaws Stacker 2 Late Model Series events will be broadcast tape-delayed on SPEED Channel beginning with the Virginia Motor Speedway race on April 9th.
“Partnering with DIRT MotorSports is a significant sponsorship opportunity for Stacker 2,” said Walter Orcutt, Executive Vice President of NVE Pharmaceuticals. “The partnership allows us to consistently promote our brand name as well as our drivers and teams at tracks across the country every week.”
As an official partner of DIRT MotorSports and all DIRT controlled racing series, Stacker 2’s commitment also includes associate sponsorship of the World of Outlaws Sprint Series®, associate sponsorship of the Advance Auto Parts Modified Super DIRT Series as well as the title sponsorship of the Pro Stock Super DIRT Series and the MARS Regional Late Model Series. Stacker 2 is already a major sponsor of the motorsports industry and its support of DIRT is evidence of the huge popularity of dirt track racing in America.
“This sponsorship is consistent with the marketplace recognition that we are expanding the national reach of dirt track racing,” said Paul A. Kruger, Chairman and CEO of DIRT. “Our relationship with Stacker 2 continues DIRT’s efforts to bring the dirt track community a heightened level of national recognition.”
“I think by partnering with the World of Outlaws Late Model Series, Stacker 2 recognized an important opportunity to put their product in front of millions of brand loyal dirt track fans,” said Brian Carter, DIRT CFO. “Stacker 2 recognizes the important demographic that DIRT attracts to its live events and televised broadcasts and DIRT’s increasing media recognition.”
Stacker 2 is a nationally marketed dietary supplement developed to increase energy, increase fat burning and diminish food cravings between meals. Sold originally in the convenience store market, Stacker 2 “The World’s Strongest Fat Burner” quickly took over the country in mass market sales as well.
For complete details regarding the sponsorship deal, please refer to the Form 8-K that the Company will be filing shortly with the SEC.
For a complete World of Outlaws Stacker 2 Late Model Series schedule visit www.WoOLMS.com. Fans can also listen to the World of Outlaws live audio broadcasts through the DIRT Radio Network™ online at www.dirtvision.com.
About DIRT MotorSports™
Headquartered in Norman, OK with its operations office in Colorado Springs, CO, DIRT MotorSports™ is the premier dirt racing and sports entertainment company dedicated to the promotion of competitive dirt track racing. DIRT MotorSports is the largest sanctioning body for sprint, late model and modified dirt track racing in the United States and also owns and operates several dirt tracks. DIRT MotorSports operates the industry's most prominent national touring series’ including the World of Outlaws Sprint Series® broadcast on the Outdoor Channel® (Nasdaq: OUTD); the World of Outlaws Stacker 2® Late Model Series® broadcast on SPEED Channel® and the DIRT Modified Series™. “World of Outlaws” is a registered trademark of DIRT MotorSports.
For further information on DIRT or this press release contact Terri Metzger at 1-877-5RACING (1-877-572-2464) Ext. 113, email tmetzger@dirtmotorsports.com or visit us online at www.boundlessracing.com, www.theworldofoutlaws.com, www.WoOLMS.com and www.dirtmotorsports.com.
Safe Harbor Statement
This release may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995, which involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are economic, competitive and technological factors effecting the company’s operations, markets, merger and acquisition activities, products, services and prices, as well as other factors detailed in the company’s filings with the Securities and Exchange Commission.
