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Lucas Oil Late Model Dirt Series to Sanction the 8th Annual Lucas Oil Late Model Knoxville Nationals in 2011

Lucas Oil Late Model SeriesWaycross, GA (February 17, 2011) – The Lucas Oil Late Model Dirt Series is excited to announce an agreement has been reached to sanction the 8th Annual Lucas Oil Late Model Knoxville Nationals at Knoxville Raceway in Iowa on September 29, 30th and October 1st. This year’s Lucas Oil Late Model Knoxville Nationals will pay out a total purse of over $260,000 making it the richest paying dirt late model event in 2011. With this mega event added to the Lucas Oil Late Model Dirt Series schedule, the series now has a record 3.2 million dollars in prize monies up for grabs in 2011.

This will be the first year the event has been sanctioned by the series and will consist of the same great fan friendly format of years past. There will be two nights of qualifying events paying $7,000 to win on Thursday and Friday and then the big $40,000 to win finale on Saturday October 1st. This event will also be filmed and broadcasted on SPEED, adding another valuable TV race to the series schedule.

“Knoxville Raceway is proud to be affiliated with the Lucas Oil Late Model Dirt Series. Their professionalism and dedication to the sport aligns perfectly with our efforts in Late Model racing.” says Ralph Capitani, Race Director of Knoxville Raceway. Knoxville Raceway has a great history and tradition in the sport of dirt track racing and is considered one of the elite racing facilities in the country.

“Lucas Oil has been a great partner for many years here at Knoxville Raceway. To tie this event in with their series and sanction the event makes sense for everyone involved. We are looking forward to working with their team this year and making this event even bigger and better”, stated Brian Stickel, Director of Marketing and Sales.

Adding this crown jewel event to the Lucas Oil Late Model Dirt Series schedule gives the series another big purse event to the schedule for 2011 including the Dart Show-Me 100 paying $30,000 to win, Sunoco North/South 100 paying $50,000 to win, Comp Cams Topless 100 paying $40,000 to win, Hillbilly 100 paying $43,000 to win, Lucas Oil Late Model Knoxville Nationals paying $40,000 to win and the season finale the Appliancezone.com Dirt Track World Championship presented by Lucas Oil paying $50,000 to win.

“Everyone at Lucas Oil and the series is excited to sanction with Knoxville Raceway for this event. Adding the largest paying dirt late model event of the year to our schedule is huge for our series and just strengthens what Lucas Oil is doing for our sport. To be able to sanction this event with all the history and tradition of the Knoxville Raceway and Ralph Capitani and his staff is simply an honor for us as a series. We’re looking forward to working with Knoxville Raceway on this great show for all of the many fans”, stated Ritchie Lewis, Lucas Oil Late Model Dirt Series director.

By adding this event to the schedule the Lucas Oil Late Model Dirt Series will end the season in 2011 with the $40,000 to win Lucas Oil Late Model Knoxville Nationals on October 1st, then a pair of $10,000 to win shows – the Lucas Oil Dixie Shootout and Rome Rumble on October 8th and 9th and the series season finale – the $50,000 to win Appliancezone.com Dirt Track World Championship presented by Lucas Oil on October 14-15th, all in a span of 14 days.

Billy Moyer is the defending champion of the Lucas Oil Late Model Knoxville Nationals winning all three nights events in 2010. Past Lucas Oil Late Model Knoxville Nationals Winners include:
2010 – Billy Moyer, 21, Batesville, AR
2009 – Scott Bloomquist, 0, Mooresburg, TN
2008 – Tim McCreadie, 39, Watertown, NY
2007 – Brady Smith, 2, Solon Springs, WI
2006 – Brian Shirley, 3s, Chatham, IL
2005 – Scott Bloomquist, 0, Mooresburg, TN
2004 – Brian Birkhofer, 15B, Muscatine, IA

To learn more about the Lucas Oil Late Model Knoxville Nationals visit the track website at www.knoxvilleraceway.com.

To learn more about the Lucas Oil Late Model Dirt Series visit the official website at www.lucasdirt.com or contact the series office and Ritchie Lewis at (951) 532-2503 or email Ritchie at rlewis@lucasdirt.com.

About Lucas Oil Late Model Dirt Series: Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations’ premier dirt late model sanctioning organization. It currently sanctions 43 events in 18 states and receives national exposure through taped-delayed Series events that are shown on CBS, SPEED Channel, VERSUS Network and MAV TV.

About Lucas Oil Products : Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the number one selling fuel treatment and additive products manufacturer in America and Canada. Lucas Oil Products has long been directly involved in the American racing industry at all levels through multiple vehicle sponsorships and racing events.

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2011 Lucas Oil Late Model Dirt Series Sponsors

ApplianceZone.com- “The Official Appliance Parts Retailer” of the Lucas Oil Late Model Dirt Series

ASI Racewear – “The Official Merchandise Vendor” of the Lucas Oil Late Model Dirt Series

Canidae Pet Foods – “The Official Pet Foods” of the Lucas Oil Late Model Dirt Series

DART Machinery – “The Official Engine Components” of the Lucas Oil Late Model Dirt Series

E3 Spark Plugs – “The Official Spark Plug” of the Lucas Oil Late Model Dirt Series

Geico Power Sports – “The Official Insurance” of the Lucas Oil Late Model Dirt Series

General Tire – “The Official Tire” of the Lucas Oil Late Model Dirt Series

Hoosier Tire – “The Official Race Tire” of the Lucas Oil Late Model Dirt Series

K&N Filters – “The Official Filter” of the Lucas Oil Late Model Dirt Series

Lucas Oil Products – “The Official Oil” of the Lucas Oil Late Model Dirt Series

Magnaflow Exhaust – “The Official Exhaust” of the Lucas Oil Late Model Dirt Series

MavTV – “The Official Men’s Network” of the Lucas Oil Late Model Dirt Series

R&L Carrier – “The Official Carrier” of the Lucas Oil Late Model Dirt Series

Rockstar Energy Drink – “The Official Drink” of the Lucas Oil Late Model Dirt Series

Speedco – “The Official Truck Lube and Tire Center” of the Lucas Oil Late Model Dirt Series
Sunoco Race Fuels – “The Official Fuel” of the Lucas Oil Late Model Dirt Series

2011 Lucas Oil Late Model Dirt Series Supporters Include: Allstar Performance, American Racer, Banshee Graphics, Barry Wright Racecars, Bloomquist Race Cars, COMP Cams, Cornett Racing Engines, Cruise with the Champions, DirtonDirt.com, Dominator Race Products, Dyers Top Rods, ECR Race Engines, Eibach Springs, Fast Shafts, Gaerte Engines, GRT Race Cars, Hawk Performance, Hypercoil Springs, Janowski Insurance, Jay Dickens Racing Engines, JRi Shocks, Keyser MFG, Longhorn Chassis, MasterSbilt Chassis, Öhlins, PBM/Erson Cams, Performance Bodies, Pierce Racecars, Pro Power Racing, Quarter Master, Race Engine Design, Red Buck Cigars, Rhyne Race Engines, Rick Schwallie Photography, Rocket Chassis, Roush Yates Engines, Safety Solutions, Sweet Manufactuing, Vic Hill Race Engines, Warrior Race Cars, Weld Racing Wheels, Wiles Drive Shafts, Wrisco, WD Enterprises, 5150 Race Trailers.

James Essex, Public Relations Coordinator, jessex@lucasdirt.com

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