WAYCROSS, GA (June 16, 2011) – This years Rockstar Energy Drink Show Me 100 Presented by DART Machinery will air this Sunday June 19th at 5PM EST on the CBS Sports Spectacular Network. This is the first time that a Lucas Oil Late Model Dirt Series event will air on the national TV network. The CBS Sports Spectacular is one of the longest running national sports shows. The show was taped and produced by Lucas Oil Studios. Click on the link below to see the preview of the CBS Broadcast. http://www.youtube.com/watch?v=QY4BMq4b2f4&feature=youtu.be

Jimmy Owens won this years Show-Me 100 at Lucas Oil Speedway in Wheatland, MO. on May 28th holding off Scott Bloomquist by a half car length at the finish to win the $30,000 first place prize. The race was exciting from start to finish with numerous lead changes and fans standing on their feet as Owens and Bloomquist were side by side coming to the checkered flag.

“Everyone at Lucas Oil is very pleased with how the CBS broadcast turned out. The race was very exciting and fans should really enjoy the broadcast and all the in depth stories that will be told throughout the broadcast as well. Having the Lucas Oil series air on the CBS Sports Spectacular show is huge for our fans, racers, and the whole dirt late model industry. It also gives us an opportunity to reach a large sector of sports fans that might not normally tune into a dirt late model event”, stated Ritchie Lewis, series director.

The Lucas Oil Late Model Dirt Series encourages as many people as possible to watch this event history and be a part of history being made. This is the first dirt late model event to ever be broadcasted on a major TV network such as CBS. You can learn more about the CBS Sports Spectacular Show and send in feedback at their website at http://www.cbssports.com/cbssports/schedules/page/spectaculars.
Be sure and tune in this Sunday June 19th at 5PM EST.

Jimmy Owens leads the Lucas Oil Championship Points standings heading into this weekends events at Cherokee (SC) Speedway and Wythe (VA) Raceway on Friday June 17th and Saturday June 18th. He leads Scott Bloomquist, Don O’Neal, Steve Francis and Jared Landers in the championship point’s standings.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, log on to www.lucasdirt.com or call the series’ office at (951) 532-2503.

NETWORK AIR DATE AIR TIME VENUE EVENT NAME LOCATION EVENT DATE
MavTV 6/2/11 9:00PM East Bay Raceway Park 35th Annual DART Winternationals Presented by Magnaflow (Fri) Tampa, FL 2/11/11
SPEED 6/12/11 12:00 PM Batesville Motor Speedway Bad Boy 98 Batesville, AR 5/21/11
CBS 6/19/11 5:00 PM Lucas Oil Speedway 19th Annual DART Show-Me 100 Wheatland, MO 5/28/11
SPEED 7/31/11 1:00 PM Magnolia Motor Speedway Clash at the Mag Columbus, MS 7/9/11
SPEED 8/7/11 1:00 PM Tri-City Speedway Budweiser Battle at the Beach Pontoon Beach, IL 7/15/11
VERSUS 8/27/11 2:30 PM Batesville Motor Speedway Bad Boy 98 Batesville, AR 5/21/11
SPEED 9/4/11 11:00 AM Florence Speedway 29th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Florence, KY 8/13/11
MavTV 9/8/11 9:00PM Batesville Motor Speedway Bad Boy 98 Batesville, AR 5/21/11
SPEED 9/17/11 2:00 PM Lawrenceburg Speedway Lawrenceburg, IN 8/26/11
SPEED 10/2/11 1:00 PM Portsmouth Raceway Park River Days Rumble Portsmouth, OH 9/3/11
SPEED 10/9/11 1:00 PM Virginia Motor Speedway ASi Racewear USA 100 Saluda, VA 9/17/11
SPEED 10/23/11 6:00 PM Brownstown Speedway 32nd Annual Jackson 100 Brownstown, IN 9/24/11
SPEED 10/30/11 3:00 PM Dixie Speedway Lucas Oil Dixie Shootout Woodstock, GA 10/8/11
VERSUS 12/18/11 6:00 PM Florence Speedway 29th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Florence, KY 8/13/11
MavTV 12/29/11 9:00PM Florence Speedway 29th Annual Sunoco Race Fuels North/South 100 Presented by Lucas Oil Florence, KY 8/13/11
SPEED TBA TBA Lucas Oil Speedway Diamond Nationals Wheatland, MO 7/16/11
SPEED TBA TBA Knoxville Raceway 8th Annual Lucas Oil Late Model Knoxville Nationals Knoxville, IA 10/1/11
MavTV TBA TBA Dixie Speedway Lucas Oil Dixie Shootout Woodstock, GA 10/8/11
VERSUS TBA TBA Dixie Speedway Lucas Oil Dixie Shootout Woodstock, GA 10/8/11

2011 Lucas Oil Late Model Dirt Series Sponsors

ApplianceZone.com- “The Official Appliance Parts Retailer” of the Lucas Oil Late Model Dirt Series

ASI Racewear – “The Official Merchandise Vendor” of the Lucas Oil Late Model Dirt Series

Canidae Pet Foods – “The Official Pet Foods” of the Lucas Oil Late Model Dirt Series

DART Machinery – “The Official Engine Components” of the Lucas Oil Late Model Dirt Series

E3 Spark Plugs – “The Official Spark Plug” of the Lucas Oil Late Model Dirt Series

Geico Power Sports – “The Official Insurance” of the Lucas Oil Late Model Dirt Series

General Tire – “The Official Tire” of the Lucas Oil Late Model Dirt Series

Hoosier Tire – “The Official Race Tire” of the Lucas Oil Late Model Dirt Series

K&N Filters – “The Official Filter” of the Lucas Oil Late Model Dirt Series

Lucas Oil Products – “The Official Oil” of the Lucas Oil Late Model Dirt Series
Magnaflow Exhaust – “The Official Exhaust” of the Lucas Oil Late Model Dirt Series

MavTV – “The Official Men’s Network” of the Lucas Oil Late Model Dirt Series

R&L Carrier – “The Official Carrier” of the Lucas Oil Late Model Dirt Series

Rockstar Energy Drink – “The Official Drink” of the Lucas Oil Late Model Dirt Series

Speedco – “The Official Truck Lube and Tire Center” of the Lucas Oil Late Model Dirt Series

Sunoco Race Fuels – “The Official Fuel” of the Lucas Oil Late Model Dirt Series

2011 Lucas Oil Late Model Dirt Series Supporters Include:

Allstar Performance, American Racer, Banshee Graphics, Bloomquist Race Cars, COMP Cams, Cornett Racing Engines, Cruise with the Champions, CV Products, DirtonDirt.com, Dominator Race Products, Dyers Top Rods, ECR Race Engines, Eibach Springs, Fast Shafts, Gaerte Engines, GRT Race Cars, Hawk Performance, Hypercoil, Janowski Insurance, Jay Dickens Racing Engines, JE Pistons, JRi Shocks, Keyser MFG, Longhorn Chassis, MasterSbilt Chassis, Öhlins, Outerwears, PBM/Erson Cams, Performance Bodies, Pierce Racecars, Pro Power Racing, Quarter Master, Race Engine Design, Red Buck Cigars, Rhyne Race Engines, Rick Schwallie Photography, Ringers Gloves, Rocket Chassis, Roush Yates Engines, Roush Yates Performance, Safety Solutions, Sweet Manufactuing, Vic Hill Race Engines, Warrior Race Cars, Weld Racing Wheels, Wiles Drive Shafts, Wrisco, 5150 Race Trailers.

James Essex, Public Relations Coordinator, jessex@lucasdirt.com