Program Targets Four Major Racing Series and Engine Builders
CONCORD, N.C. – July 28, 2012 – World Racing Group announced today that Klotz Synthetic Lubricants has become the newest partner to join the DIRTcar HP Program. The DIRTcar HP Program targets both racers and their engine builders in World Racing Group’s four top series including; World of Outlaws Sprint Car Series, World of Outlaws Late Model Series, Super DIRTcar Series, and DIRTcar Summer Nationals Hell Tour.
“I’ve always been impressed with the World of Outlaws group, going all the way back to 1978 when the series was first formed,” explained John C. Klotz Jr., President of Klotz Synthetic Lubricants. “When the World Racing Group came up with the DIRTCar HP program, we felt like it was a perfect fit for Klotz. The engine builders who supply the teams that compete within the series are certainly individuals that we’d like to build relationships with and this program provides us with the perfect opportunity to engage those companies and individuals. We’ve had a great deal of success with the teams that we currently sponsor and being involved with the World Racing Group allows us to take our marketing platform to the next level.”
Klotz Synthetics are the highest-graded synthetic motor oils available on the market today and are always formulated and blended in-house. Klotz Estorlin Racing Engine Lubricant 15w/50 contains the finest ingredients known to science. Klotz’s proprietary formula provides maximum performance and durability for racing and high-performance applications. The Estorlin Lubricity System delivers superior thermal deferment properties, helping lower engine oil temperatures and providing maximum protection while increasing performance.
Klotz products are always race-tested which translates into proven results with every product. With over 53 years of experience, Klotz meets the needs of racers, performance enthusiasts, and traditional end-users who won’t settle for anything less than the best available lubrication products on the market today.
“Klotz’s aggressive approach to creating the highest quality products in the industry aligns well with our thought process,” said World Racing Group CMO Ben Geisler. “The DIRTcar HP Program is the perfect platform to launch our partnership with such a terrific company like Klotz.”
Klotz Synthetics involvement with the DIRTcar HP Program will target nearly 1,100 racers and close to 400 of their engine builders across the four series. Racers will be awarded a cool cash prize weekly while their engine builders will receive a case of Klotz Estorlin Racing Engine Lubricant 15w/50 valued at $130.
For more information on Klotz Synthetic Lubricants, please visit http://www.klotzlube.com and if you have any questions make sure to visit their unique online tech chat which is available Monday through Friday 8 a.m. – 5 p.m.