Lucas To “Up” U.S. Auto Racing Marketing Investment For 2013
Corona, Calif., – Lucas Oil Products, Inc., producer and marketer of 350 unique oil and lubrication products in 26 countries around the globe will lay out its expanded commitment to American motorsports this Friday, December 7th at a special “Lunch With Lucas” press conference at the International Motorsports Industry Show (IMIS) in Indianapolis.
Company founder Forrest Lucas along with members of the management teams of Lucas Oil and their newly acquired MAVTV television network will give an expected gathering of 300 guests a look behind its patriotic business philosophy at the luncheon. Lucas will share its vision and commitment to marketing its products via United States motorsports under the evocative theme of “American Real.”
Lucas Oil’s rise from humble beginnings to a multi-million dollar enterprise is a true American success story. Reaching that dream has strong roots in using motorsports to establish brand awareness and credibility, and it’s a path Forrest Lucas and his management team are determined to build upon for the future.
The luncheon will feature Lucas, along with Executive Vice-President Bob Patison, providing an overview of the Lucas Oil, Lucas Oil Motorsports, Team Lucas, Lucas Oil Production Studios and MAVTV television network vertical business model that’s responsible for organizing hundreds of racing events around the country, along with generating more than 300 hours of television coverage and an astounding 1.9 billion impressions for an impressive list of corporate partners.
In addition, directors for Lucas Oil’s various series will offer insight into the growth of their individual racing disciplines and announce new schedules, venues, sponsors and series management changes to the Lucas Oil Off Road Racing Series, the Lucas Oil Late Model Dirt Series, the Lucas Oil Pro Pulling League, the Lucas Oil Drag Boat Racing Series, the Lucas Oil Modified Series and the newly acquired Lucas Oil Midwest Latemodel Racing Association.
Lucas Oil uses its involvement in motor racing to research, market and develop its products while generating sales through all the major retail automotive chains, truck stops and independent speed shops across the USA. Lucas Oil is a major force in motorsports sponsoring more than 700 race teams, drivers and events.
The presentation will also offer some insight into Lucas “bookending” the professional American racing season with a newly renamed ARCA Lucas Oil 200 NASCAR race in January at Daytona International Speedway and then October’s IndyCar season finale MAVTV 500 at Auto Club Speedway near Los Angeles.
“The Lucas brand has always been unabashedly about the red, white and blue pride we feel in producing automotive and truck lubricant products and problem solving additives that are made in America and sold to the world,” explained Forrest Lucas. “Our approach to motorsports, television production, our Team Lucas marketing platform and the MAVTV network are all really unified in our company’s culture via the ‘American Real’ umbrella.”