BEMIDJI, Minn. (March 29) – The hottest spectator sport in the world is hottest on dirt, and soon it will be the hottest show on television.
Dirt Knights – the dirt track racing docu-drama television series – is pleased to announce they are set to debut in January of 2011 on VERSUS, the fastest growing cable sports network in the nation.
Dirt Knights is an on-going dramatic series of one-hour programs that will air twice a week for 13 weeks with each episode reaching more than 75 million households.
“We couldn’t be more excited than to have the opportunity to work with VERSUS,” said Dirt Knights’ Mike Spaulding. “They are the leader in action sports coverage and have done a fantastic job covering the Izod IndyCar Series.”
Episodes will air during the highly coveted Sunday evening time slot.
“We’re going to be an excellent addition to their Sunday night schedule of programming,” added Spaulding. “It’s just the perfect time for the millions of dirt track racers and fans to tune in and catch our unique brand of hard-charging, dirt track racing. And it wouldn’t be the Dirt Knights without a little good old-fashioned off-track antics.”
As thrilling as these drivers’ lives are on the track, the life they lead off the track is just as intense. They eat dirt and drive hard late into the evening then try to unwind the only way they know how: at 100 mph. An all-night road trip follows and, if they’re lucky, a couple hours of sleep before they reach the next patch of dirt.
For the first time, that high-octane lifestyle will be revealed.
Corey Dripps, Scott Green, Al Hejna, Mike Spaulding and Jon Tesch are the Dirt Knights. While life has taken them in unique directions, all of them have one thing in common: a hunger for the checkered flag. Night after night from town to town, the Knights seek out a life of danger and on-the-edge-thrills.
“This is a project that has been in the works for more than two years now,” added Corey Dripps. “For some, racing is a hobby and for others it’s how we make our living, but either way, we all love and respect this sport. We hope that people will tune in and be entertained, but at the same time we want to convey what the racing life is really all about.”
The life of an American dirt track racer is not one that many could endure, but for the Dirt Knights it’s the only life worth living, and through the Dirt Knights TV series on VERSUS, we all get to go along for the wild ride.
Visit www.dirtknights.com for more information and to view the trailer. Also look for Dirt Knights on Facebook and Twitter.
Select marketing packages remain available.
= = = = = = = = = = = = = = = = = = =
About DIRT KNIGHTS
DIRT KNIGHTS is a multimedia entertainment and marketing company that is built around its flagship television series on VERSUS. The weekly, one-hour TV series follows six dirt track racecar drivers as they search for victory and themselves at speedways throughout the Midwest. This unique brand of entertainment is complemented by a complete line of marketing and cross-promotional items including a vast Internet strategy, national print exposure, personal appearances and grassroots, face-to-face connections as well as collectibles, apparel and accessories.
About VERSUS
VERSUS celebrates real competition across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). Now in more than 75 million homes, the network is the national cable home of the National Hockey League (NHL) and the Stanley Cup Playoffs as well as best-in-class events such as The Tour de France, Davis Cup Tennis, the Professional Bull Riders (PBR), World Extreme Cagefighting (WEC), the Indy Racing League and Professional Boxing. The network also offers collegiate sports featuring nationally ranked teams from top conferences such as the Pac-10, Big 12, Mountain West and Ivy League. VERSUS features the best field sports programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events that audiences can't find elsewhere. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK) is distributed via cable systems and satellite operators throughout the United States.
About the PRODUCERS
KOEL COMMUNICATIONS LLC and TOPWATER MEDIA INC. are industry leaders in producing large event outdoor programming with a credit list that includes, HISTORY’S “Monsterquest”, FLW Outdoors on VERSUS, FOX SPORTS NET, ESPN, ABC and others.
Dirt Knights – the dirt track racing docu-drama television series – is pleased to announce they are set to debut in January of 2011 on VERSUS, the fastest growing cable sports network in the nation.
Dirt Knights is an on-going dramatic series of one-hour programs that will air twice a week for 13 weeks with each episode reaching more than 75 million households.
“We couldn’t be more excited than to have the opportunity to work with VERSUS,” said Dirt Knights’ Mike Spaulding. “They are the leader in action sports coverage and have done a fantastic job covering the Izod IndyCar Series.”
Episodes will air during the highly coveted Sunday evening time slot.
“We’re going to be an excellent addition to their Sunday night schedule of programming,” added Spaulding. “It’s just the perfect time for the millions of dirt track racers and fans to tune in and catch our unique brand of hard-charging, dirt track racing. And it wouldn’t be the Dirt Knights without a little good old-fashioned off-track antics.”
As thrilling as these drivers’ lives are on the track, the life they lead off the track is just as intense. They eat dirt and drive hard late into the evening then try to unwind the only way they know how: at 100 mph. An all-night road trip follows and, if they’re lucky, a couple hours of sleep before they reach the next patch of dirt.
For the first time, that high-octane lifestyle will be revealed.
Corey Dripps, Scott Green, Al Hejna, Mike Spaulding and Jon Tesch are the Dirt Knights. While life has taken them in unique directions, all of them have one thing in common: a hunger for the checkered flag. Night after night from town to town, the Knights seek out a life of danger and on-the-edge-thrills.
“This is a project that has been in the works for more than two years now,” added Corey Dripps. “For some, racing is a hobby and for others it’s how we make our living, but either way, we all love and respect this sport. We hope that people will tune in and be entertained, but at the same time we want to convey what the racing life is really all about.”
The life of an American dirt track racer is not one that many could endure, but for the Dirt Knights it’s the only life worth living, and through the Dirt Knights TV series on VERSUS, we all get to go along for the wild ride.
Visit www.dirtknights.com for more information and to view the trailer. Also look for Dirt Knights on Facebook and Twitter.
Select marketing packages remain available.
= = = = = = = = = = = = = = = = = = =
About DIRT KNIGHTS
DIRT KNIGHTS is a multimedia entertainment and marketing company that is built around its flagship television series on VERSUS. The weekly, one-hour TV series follows six dirt track racecar drivers as they search for victory and themselves at speedways throughout the Midwest. This unique brand of entertainment is complemented by a complete line of marketing and cross-promotional items including a vast Internet strategy, national print exposure, personal appearances and grassroots, face-to-face connections as well as collectibles, apparel and accessories.
About VERSUS
VERSUS celebrates real competition across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). Now in more than 75 million homes, the network is the national cable home of the National Hockey League (NHL) and the Stanley Cup Playoffs as well as best-in-class events such as The Tour de France, Davis Cup Tennis, the Professional Bull Riders (PBR), World Extreme Cagefighting (WEC), the Indy Racing League and Professional Boxing. The network also offers collegiate sports featuring nationally ranked teams from top conferences such as the Pac-10, Big 12, Mountain West and Ivy League. VERSUS features the best field sports programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events that audiences can't find elsewhere. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK) is distributed via cable systems and satellite operators throughout the United States.
About the PRODUCERS
KOEL COMMUNICATIONS LLC and TOPWATER MEDIA INC. are industry leaders in producing large event outdoor programming with a credit list that includes, HISTORY’S “Monsterquest”, FLW Outdoors on VERSUS, FOX SPORTS NET, ESPN, ABC and others.
