Mopar, Performance Racing Entertainment Set to Build Upon Success in Second Running of Mopar Twin 25's at Irwindale
Center Line, Mich. - The Mopar Twin 25's have quickly become two of the headlining racing events on the USAC National Midget Series schedule. Since the 2002 inception of the unique Monza-style racing events, thousands of race fans have been on the edge of their seats watching some of the world's best race drivers do battle for not just one, but two 25-lap feature events. Mopar's Dave Steele endeared himself to fans in the 2002 inaugural event, winning both feature events and capturing the $50,000 bonus. After witnessing Steele's history-making run, fans and critics alike wondered, "Can it get any better than this?"
You bet it can.
The 2004 version of the Mopar Twin 25's at Irwindale Speedway will go above and beyond anything race fans have seen before. Steve Lewis and the Performance Racing Entertainment staff have built upon an already stellar event, setting the stage for the most entertaining Mopar Twin 25's event to date.
"To get anything right takes work, said Steve Lewis, Performance Racing Industry CEO. "The work we put into these events never stops, but it's something that we all enjoy because we've been able to see the success of the finished product. We enjoy the process of planning these events, and we work hard on each event to improve the overall product. Our goal is to produce a unique, fun, enjoyable and entertaining product, and we've been able to do that through hard work."
This year's version of the Mopar Twin 25's at Irwindale Speedway will feature an even more interactive schedule of events, including the Eibach Springs "Festival of Speed" that will feature fan friendly displays, vintage race cars, and opportunities for fans to explore Southern California's racing heritage. Fans will also witness some of NASCAR's newest rookie crop returning to their
open wheel roots. NASCAR Craftsman Truck Series rookie Tracy Hines will return to the cockpit of his No.11 Mopar/Wilke-PAK machine, while Joe Gibbs Racing's J.J. Yeley, a former Team Mopar standout, will take to the track behind the wheel of his familiar No. 9 Lewis Racing entry. The uniqueness of this event is in perfect harmony with the unique qualities of title sponsor Mopar.
"Sponsoring the Mopar Twin 25's at Irwindale Speedway and Indianapolis Raceway Park provides Mopar with the opportunity to showcase our authentic motorsports programs," said Kevin Miller, Mopar Senior Brand Manager. "These venues are two of the most unique racetracks in the country, and they provide race
fans with an opportunity to watch some of the most competitive racing action in the world. Mopar is not only pleased to sponsor these events, but we are proud to support our race teams as they propel our products to the forefront of this highly competitive racing series."
The partnership between Mopar and Performance Racing Entertainment continues to be a successful one, building momentum for the popularity of the events. This growth is due largely to the similar interest shared by both parties.
"The Mopar Twin 25's event at Irwindale Speedway is a premier event that represents Mopar's innovative approach to its motorsports programs," Miller said. "Working with a group like Performance Racing Entertainment allows Mopar to give competitors and fans alike a first class racing product. A premier
event such as the Mopar Twin 25's at Irwindale represents what Mopar's racing endeavors encompass - the longevity and staying power of the sport."
Lewis recognizes the benefits of the partnership as well.
"Mopar truly wants to be a part of the event, and they'll do whatever it takes to make the Mopar Twin 25's a success," Lewis said. "At Mopar, everyone puts their oar in the water and helps to pull. They do everything necessary to assist us in making the event a success, and that effort comes naturally. Mopar has been extraordinary to work with."
The efforts of all involved will come into the spotlight on March 27,
with the green flag scheduled to drop at 7:30 p.m. PST. Tickets can still be purchased for the event by calling (800) 515-8445.
For more information regarding the Mopar Twin 25's or Mopar, log on to www.twin25s.com, www.midgetmadness.com or www.moparspeed.com
Mopar is based in Center Line, Mich., and is the exclusive original
equipment supplier of parts and accessories for Chrysler, Dodge and Jeep® vehicles.
Center Line, Mich. - The Mopar Twin 25's have quickly become two of the headlining racing events on the USAC National Midget Series schedule. Since the 2002 inception of the unique Monza-style racing events, thousands of race fans have been on the edge of their seats watching some of the world's best race drivers do battle for not just one, but two 25-lap feature events. Mopar's Dave Steele endeared himself to fans in the 2002 inaugural event, winning both feature events and capturing the $50,000 bonus. After witnessing Steele's history-making run, fans and critics alike wondered, "Can it get any better than this?"
You bet it can.
The 2004 version of the Mopar Twin 25's at Irwindale Speedway will go above and beyond anything race fans have seen before. Steve Lewis and the Performance Racing Entertainment staff have built upon an already stellar event, setting the stage for the most entertaining Mopar Twin 25's event to date.
"To get anything right takes work, said Steve Lewis, Performance Racing Industry CEO. "The work we put into these events never stops, but it's something that we all enjoy because we've been able to see the success of the finished product. We enjoy the process of planning these events, and we work hard on each event to improve the overall product. Our goal is to produce a unique, fun, enjoyable and entertaining product, and we've been able to do that through hard work."
This year's version of the Mopar Twin 25's at Irwindale Speedway will feature an even more interactive schedule of events, including the Eibach Springs "Festival of Speed" that will feature fan friendly displays, vintage race cars, and opportunities for fans to explore Southern California's racing heritage. Fans will also witness some of NASCAR's newest rookie crop returning to their
open wheel roots. NASCAR Craftsman Truck Series rookie Tracy Hines will return to the cockpit of his No.11 Mopar/Wilke-PAK machine, while Joe Gibbs Racing's J.J. Yeley, a former Team Mopar standout, will take to the track behind the wheel of his familiar No. 9 Lewis Racing entry. The uniqueness of this event is in perfect harmony with the unique qualities of title sponsor Mopar.
"Sponsoring the Mopar Twin 25's at Irwindale Speedway and Indianapolis Raceway Park provides Mopar with the opportunity to showcase our authentic motorsports programs," said Kevin Miller, Mopar Senior Brand Manager. "These venues are two of the most unique racetracks in the country, and they provide race
fans with an opportunity to watch some of the most competitive racing action in the world. Mopar is not only pleased to sponsor these events, but we are proud to support our race teams as they propel our products to the forefront of this highly competitive racing series."
The partnership between Mopar and Performance Racing Entertainment continues to be a successful one, building momentum for the popularity of the events. This growth is due largely to the similar interest shared by both parties.
"The Mopar Twin 25's event at Irwindale Speedway is a premier event that represents Mopar's innovative approach to its motorsports programs," Miller said. "Working with a group like Performance Racing Entertainment allows Mopar to give competitors and fans alike a first class racing product. A premier
event such as the Mopar Twin 25's at Irwindale represents what Mopar's racing endeavors encompass - the longevity and staying power of the sport."
Lewis recognizes the benefits of the partnership as well.
"Mopar truly wants to be a part of the event, and they'll do whatever it takes to make the Mopar Twin 25's a success," Lewis said. "At Mopar, everyone puts their oar in the water and helps to pull. They do everything necessary to assist us in making the event a success, and that effort comes naturally. Mopar has been extraordinary to work with."
The efforts of all involved will come into the spotlight on March 27,
with the green flag scheduled to drop at 7:30 p.m. PST. Tickets can still be purchased for the event by calling (800) 515-8445.
For more information regarding the Mopar Twin 25's or Mopar, log on to www.twin25s.com, www.midgetmadness.com or www.moparspeed.com
Mopar is based in Center Line, Mich., and is the exclusive original
equipment supplier of parts and accessories for Chrysler, Dodge and Jeep® vehicles.
