ROSSBURG, Ohio (Sept. 5, 2009) – If you can’t make the drive to Eldora Speedway in Rossburg, Ohio, on Wednesday, Sept. 9 to see the fifth annual Gillette Young Guns Prelude to the Dream in person, don’t worry. Beginning Monday, Sept. 7, race fans across the nation will have their first opportunity to order the charity all-star race on HBO Pay-Per-View.
Drivers from all types of disciplines, some with lots of dirt track experience and others with hardly any, will participate in hot laps, qualifying, heat races and the 30-lap feature on the half-mile clay oval, all of which will be televised live on HBO Pay-Per-View.
Headlining the driver lineup is the majority of the Gillette Young Guns: Ryan Newman, Kasey Kahne, Clint Bowyer, Kyle Busch, Denny Hamlin and Joey Logano. All will join Tony Stewart, the two-time Sprint Cup champion and current point leader, and some of the world’s biggest auto racing stars as they duke it out for bragging rights on the dirt in 2,300-pound dirt Late Model stock cars capable of putting out more than 800 horsepower.
After the first four events collectively raised more than $2 million in charitable contributions, this year’s Prelude will benefit four entities that cater to severely injured military personnel or fallen soldiers and their families – Wounded Warrior Project, Intrepid Fallen Heroes Fund, Operation Homefront and Fisher House. Each has a mission that outlines assistance to the courageous men and women who serve their country and need additional support both during and after their time of service.
The live, commercial-free broadcast will begin at 7 p.m. EDT (4 p.m. PDT), followed by an immediate replay. HBO Pay-Per-View’s racing telecast has a suggested retail price of $24.95 and is available to more than 71 million pay-per-view homes. HBO Pay-Per-View is the leading supplier of event programming in the pay-per-view industry. Ordering information and up-to-the minute racing information is available at www.hbo.com.
HOW TO ORDER:
• The live, commercial-free broadcast will begin at 7 p.m. ET (4 p.m. PT), with an immediate replay following.
• All that is necessary to order the event is a digital cable box on one’s TV or satellite service. A subscription to HBO is not required.
• The suggested retail price is $24.95 and available to more than 71 million pay-per-view homes. Ordering information and up-to-the minute racing information is available at www.hbo.com.
• Depending on whether one has cable TV or satellite service, prospective viewers can order the Gillette Young Guns Prelude to the Dream beginning Sept. 7.
• The following are step-by-step instructions to help place an order for the Gillette Young Guns Prelude to the Dream on HBO Pay-Per-View:
Cable Customers: All that is necessary to order the event is a digital cable box on your TV. If you are not sure about the kind of box you have, contact your cable company and ask if you have a digital cable box that gets Pay-Per-View (PPV). Once you know you have a digital cable box, scroll through the Pay-Per-View channels on your electronic program guide for Wednesday, Sept. 9 at 7 p.m. ET, and look for “Auto Racing: Prelude to the Dream.” Once you see the entry, click it and follow the on-screen instructions to order. If your cable system does not accept orders from your remote control, contact a customer service representative either the day before or the day of the race. Make sure you tell the representative that you are looking to order “Auto Racing: Prelude to the Dream.” Some cable systems have a short window available to order PPV events. The more specific you are with the customer service representative, the easier it will be to place your order.
DirecTV Customers: All DirecTV customers can order. You can find the event on Channel 121 in Standard-Definition. Go to the programming guide for those channels for Wednesday, Sept. 9 at 7 p.m. ET, and look for “Gillette Young Guns Prelude to the Dream.” Once you see the entry, click the event and follow the on-screen instructions to order.
DISH Network Customers: All DISH Network customers can order. You can find the event on Channel 455 in Standard-Definition. Scroll through the programming guide for those channels for Wednesday, Sept. 9 at 7 p.m. ET, and look for “Prelude to the Dream.” Once you see the entry, click the event and follow the on-screen instructions to order.
• If any problems are encountered during ordering, contact a customer service representative anytime on Wednesday, Sept. 9, to make sure the order is processed and the race can be viewed. Once it is ordered, sit back and enjoy the ride.
About P&G Grooming
P&G Grooming helps men look, feel and be their best everyday. P&G’s recent purchase of The Art of Shaving® and the super premium men’s skin care line Zirh® strengthen its position as the world's premier male grooming company. The acquisition of these premium male grooming and skincare brands expand P&G’s presence in the prestige grooming category which compliments its strong portfolio of mainstream male grooming brands, including Gillette®, Braun® , Old Spice® and a collection of leading male Fine Fragrances.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Gillette®, Braun ®, Old Spice®, The Art of Shaving®, Zirh®, Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, SK-II®, Wella Professionals®, and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
For More Information, Contact:
Joe Crowley
True Speed Communication
317.569.9514 or Joe.Crowley@TrueSpeedCommunication.com
Patrick Byrne
HBO Pay-Per-View
212.512.1361 or Patrick.Byrne@hbo.com
Mike Norton
Gillette
617.421.8201 or Norton.mr@pg.com
Drivers from all types of disciplines, some with lots of dirt track experience and others with hardly any, will participate in hot laps, qualifying, heat races and the 30-lap feature on the half-mile clay oval, all of which will be televised live on HBO Pay-Per-View.
Headlining the driver lineup is the majority of the Gillette Young Guns: Ryan Newman, Kasey Kahne, Clint Bowyer, Kyle Busch, Denny Hamlin and Joey Logano. All will join Tony Stewart, the two-time Sprint Cup champion and current point leader, and some of the world’s biggest auto racing stars as they duke it out for bragging rights on the dirt in 2,300-pound dirt Late Model stock cars capable of putting out more than 800 horsepower.
After the first four events collectively raised more than $2 million in charitable contributions, this year’s Prelude will benefit four entities that cater to severely injured military personnel or fallen soldiers and their families – Wounded Warrior Project, Intrepid Fallen Heroes Fund, Operation Homefront and Fisher House. Each has a mission that outlines assistance to the courageous men and women who serve their country and need additional support both during and after their time of service.
The live, commercial-free broadcast will begin at 7 p.m. EDT (4 p.m. PDT), followed by an immediate replay. HBO Pay-Per-View’s racing telecast has a suggested retail price of $24.95 and is available to more than 71 million pay-per-view homes. HBO Pay-Per-View is the leading supplier of event programming in the pay-per-view industry. Ordering information and up-to-the minute racing information is available at www.hbo.com.
HOW TO ORDER:
• The live, commercial-free broadcast will begin at 7 p.m. ET (4 p.m. PT), with an immediate replay following.
• All that is necessary to order the event is a digital cable box on one’s TV or satellite service. A subscription to HBO is not required.
• The suggested retail price is $24.95 and available to more than 71 million pay-per-view homes. Ordering information and up-to-the minute racing information is available at www.hbo.com.
• Depending on whether one has cable TV or satellite service, prospective viewers can order the Gillette Young Guns Prelude to the Dream beginning Sept. 7.
• The following are step-by-step instructions to help place an order for the Gillette Young Guns Prelude to the Dream on HBO Pay-Per-View:
Cable Customers: All that is necessary to order the event is a digital cable box on your TV. If you are not sure about the kind of box you have, contact your cable company and ask if you have a digital cable box that gets Pay-Per-View (PPV). Once you know you have a digital cable box, scroll through the Pay-Per-View channels on your electronic program guide for Wednesday, Sept. 9 at 7 p.m. ET, and look for “Auto Racing: Prelude to the Dream.” Once you see the entry, click it and follow the on-screen instructions to order. If your cable system does not accept orders from your remote control, contact a customer service representative either the day before or the day of the race. Make sure you tell the representative that you are looking to order “Auto Racing: Prelude to the Dream.” Some cable systems have a short window available to order PPV events. The more specific you are with the customer service representative, the easier it will be to place your order.
DirecTV Customers: All DirecTV customers can order. You can find the event on Channel 121 in Standard-Definition. Go to the programming guide for those channels for Wednesday, Sept. 9 at 7 p.m. ET, and look for “Gillette Young Guns Prelude to the Dream.” Once you see the entry, click the event and follow the on-screen instructions to order.
DISH Network Customers: All DISH Network customers can order. You can find the event on Channel 455 in Standard-Definition. Scroll through the programming guide for those channels for Wednesday, Sept. 9 at 7 p.m. ET, and look for “Prelude to the Dream.” Once you see the entry, click the event and follow the on-screen instructions to order.
• If any problems are encountered during ordering, contact a customer service representative anytime on Wednesday, Sept. 9, to make sure the order is processed and the race can be viewed. Once it is ordered, sit back and enjoy the ride.
About P&G Grooming
P&G Grooming helps men look, feel and be their best everyday. P&G’s recent purchase of The Art of Shaving® and the super premium men’s skin care line Zirh® strengthen its position as the world's premier male grooming company. The acquisition of these premium male grooming and skincare brands expand P&G’s presence in the prestige grooming category which compliments its strong portfolio of mainstream male grooming brands, including Gillette®, Braun® , Old Spice® and a collection of leading male Fine Fragrances.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Gillette®, Braun ®, Old Spice®, The Art of Shaving®, Zirh®, Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, SK-II®, Wella Professionals®, and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
For More Information, Contact:
Joe Crowley
True Speed Communication
317.569.9514 or Joe.Crowley@TrueSpeedCommunication.com
Patrick Byrne
HBO Pay-Per-View
212.512.1361 or Patrick.Byrne@hbo.com
Mike Norton
Gillette
617.421.8201 or Norton.mr@pg.com
