Valvoline forms technical alliance with Nicholasville’s ORS Motorsports

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Valvoline forms technical alliance with Nicholasville’s ORS Motorsports
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(LEXINGTON, Ky.,) December 17, 2008 – Valvoline has formed an alliance for the 2009 racing season with ORS Motorsports of Nicholasville, Ky., and will support the ORS Late Model team with Valvoline Racing products and technical support. ORS Motorsports owner-driver David Webb drives the ORS/Valvoline Toyota Camry in Midwest Late Model dirt events. ORS Motorsports competes at famed dirt tracks such as Eldora Speedway and plans on competing in more than 20 races in 2009, according to co-owner John Webb. “We feel very strongly about the involvement and commitment by Valvoline and plan to take the race team to the next level,” said John Webb. Webb pointed out that the race team has been using Valvoline products and educating racers and fans about Valvoline in markets in which ORS competes, including Kentucky, Indiana, Ohio, Tennessee and West Virginia. “We know that Valvoline products add an increased level of performance to our efforts and we want to spread that gospel of high performance wherever we race,” Webb said. “ORS Motorsports and their grassroots racing outreach is a good fit for Valvoline,” said John Stotz, director of Brand marketing for Valvoline. “We invest thousands of hours in product development in order to give our race teams an edge,” Stotz said. “This history of on-track performance has also inspired our consumer products and has made Valvoline racing oils the No. 1 choice of racers across many series.” Valvoline, a division of Ashland Inc. (NYSE:ASH), has been serving American motorists longer than any other motor oil marketer and is a leading innovator and supplier of quality, high-performing automotive and industrial products in more than 100 countries. Best known for its lubricants, Valvoline also markets Eagle One® appearance products, Car Brite® car restoration products, Zerex® antifreeze, SynPower® performance products, Pyroil® automotive chemicals and MaxLife® products created for higher-mileage engines. Valvoline also has a stake in the quick-lube market with its Valvoline Instant Oil Change® unit.

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www.Ashland.com
Aaron Burnette,
SkillsawDesigns.com
 




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