Speed Racer
aka "mach5driver"
The U.S. Army is becoming the first branch of the military to become an official sponsor of NASCAR and will spend at least $16 million as part of its deal with the sanctioning body, according to this week's Street & Smith's SportsBusiness Journal. The Army, which had already announced plans to sponsor driver Jerry Nadeau in MB2 Motorsports' renumbered #01 Pontiac this season, is also working on media buys for NASCAR events on Fox and NBC. Reporter Terry Lefton says a deal with International Speedway Corp.'s 12 Winston Cup tracks is complete, and additional venue deals are being negotiated. The Army plans mobile marketing recruitment stations at all NASCAR races, along with "Army Nights" at NASCAR Weekly Racing Series events. The story says MB2 is changing the number of Nadeau's car from #36 to #01 to reflect the service's "Army of One" campaign.(Winston Cup Scene Daily Newsletter)
