Dirt MotorSportsTM Acquires Mid-America Racing Series

jdearing

Administrator
Staff member
Norman, OK - December 17, 2004

NORMAN, OK, December 17, 2004 / Business Wire / Boundless Motor Sports Racing, Inc., (OTCBB: BMSR) (Boundless) d/b/a DIRT MotorSportsTM, announced that it has purchased Mid-America Racing Series, (MARS), a regional late model sanctioning body based in Arkansas. Established in 2000, more than 350 drivers have competed at twenty-four tracks in seven states during the series’ history.

The series was originally created by Batesville Speedway owner and promoter Mooney Starr in order to offer local late model drivers a regional late model series with competitive purses. In 2004, with title sponsorship from the nationally recognized O’Reilly Auto Parts, the series schedule included 33 race nights and paid out $125,000 in points funds.

“The Mid-America Racing Series has a strong following throughout the Southern and Midwestern parts of the country,” said Paul A. Kruger, Chairman and CEO. “The acquisition follows the objectives of our business plan in order to create a more unified late model national touring series that benefits the team owners, drivers, sponsors and promoters.”

Along with the recent acquisition of UMP and the Stacker 2® Xtreme DirtCar Series, the MARS acquisition strengthens the Company’s position as the largest and most recognized sanctioning body for sprint, late model and modified dirt track racing in the United States. In 2004, an estimated more than 3.5 million fans attended World of Outlaws® and DIRT Series sanctioned events to watch the best drivers in the industry perform. Management expects to be able to build upon the success of its 2004 season and anticipates significant attendance growth for 2005.

“It is very important to have strong regional support for our World of Outlaws Stacker 2 Late Model national tour and for MARS to assist us in achieving our goals,” said Bobby Hartslief, Boundless’ COO.

About DIRT MotorSportsTM

Headquartered in Norman, OK with its operations office in Colorado Springs, CO, DIRT MotorSports™ is the premier dirt racing and sports entertainment company dedicated to the promotion of competitive dirt track racing. DIRT MotorSports is the largest sanctioning body for sprint, late model and modified dirt track racing in the United States. DIRT MotorSports operates the industry's most prominent national touring series’ including the World of Outlaws Sprint Series® broadcast on the Outdoor Channel®; the World of Outlaws Stacker 2® Late Model Series® broadcast on SPEED Channel and the DIRT Modified Series™. “World of Outlaws” is a registered trademark of DIRT.


For further information on DIRT or this press release contact Terri Metzger at 1-877-5RACING (1-877-572-2464) Ext. 113, email press@dirtmotorsports.com or visit us online at www.boundlessracing.com, , www.theworldofoutlaws.com, www.WoOLMS.com and www.dirtmotorsports.com


Safe Harbor Statement
This release may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995, which involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are economic, competitive and technological factors effecting the company’s operations, markets, merger and acquisition activities, products, services and prices, as well as other factors detailed in the company’s filings with the Securities and Exchange Commission.
 




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