Dirt Motorsportstm Acquires United Midwestern Promoters And Stacker 2® Sponsorship

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NORMAN, OK, December 7, 2004 / Business Wire / Boundless Motor Sports Racing, Inc., (OTCBB: BMSR) (Boundless) d/b/a DIRT MotorSportsTM, announced that it has purchased United Midwestern Promoters Motorsports, LLC, (UMP), a late model and modified sanctioning body which includes the Stacker 2® Xtreme DirtCar Series. The title sponsor for the Xtreme DirtCar Series is Stacker 2, a nationally marketed herbal supplement sold at most convenience, health and drug stores.

For the past twenty years UMP has been a major player within the late model and modified circuits. With more than 3,000 registered open wheel modified drivers, the Xtreme DirtCar Series’ sponsors include Stacker 2, The Goodyear Tire and Rubber Company®, Gemini Auto Stores® and Lucas Oil®. The Xtreme DirtCar Series also has a television contract with SPEED Channel.

The UMP acquisition strengthens the Company’s position as the largest and most recognized sanctioning body for sprint, late model and modified dirt track racing in the United States. In 2004, an estimated more than 3.5 million fans attended World of Outlaws and DIRT Series sanctioned events to watch the best drivers in the industry perform. Management expects to be able to build upon the success of its 2004 season and anticipates significant attendance growth for 2005.

“As we’ve moved through the year we’ve been able to make strategic acquisitions that are consistent with the goals we established in our business plan,” said Paul A. Kruger, Boundless’ Chairman and CEO. “The UMP acquisition reflects our commitment to building a sanctioning organization which will take the sport of dirt track racing to a new level both in the United States and abroad.”

“The acquisition of UMP will help us to extend our base of DIRT’s weekly sanctioned tracks as we bring on board a large contingent of modified teams,” said Bobby Hartslief, Boundless’ COO. “However, most importantly, the acquisition unifies the late model series and brings with it marketing opportunities to better serve our fan base.”



About DIRT MotorSportsTM

Based in Norman, OK, DIRT Motorsports ("DIRT") is the premier racing and sports entertainment company dedicated to the promotion of competitive dirt track racing events and series. The Company is the largest sanctioning body for sprint, late model and modified dirt track racing in the United States and presently operates several different national racing series including the World of Outlaws Sprint Series, World of Outlaws Late Model Series, and Stacker 2 Xtreme DirtCar Series. “World of Outlaws” is a registered trademark of DIRT.



For further information on DIRT or this press release contact Terri Metzger at 1-877-5RACING (1-877-572-2464) Ext. 113, email press@dirtmotorsports.com or visit us online at www.boundlessracing.com, , www.theworldofoutlaws.com, www.WoOLMS.com and www.dirtmotorsports.com



Safe Harbor Statement

This release may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995, which involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are economic, competitive and technological factors effecting the company’s operations, markets, merger and acquisition activities, products, services and prices, as well as other factors detailed in the company’s filings with the Securities and Exchange Commission.
 




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