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Crown Royal looking for fans to share 'Crown-worthy' moments
RICHMOND, Va. -- Crown Royal Championship Racing announced Friday that the official name of the spring Nextel Cup Series race at Richmond International Raceway will be awarded to an adult fan that wins the Crown Royal "Your Name Here 400" contest. The landmark promotion will mark the first time the name of a major professional sporting event will be awarded to a consumer.
Until a winner is crowned, the working title for the race will be "Crown Royal presents The Your Name Here 400." During next year's Daytona 500, the grand prize winner will be randomly chosen from a pool of 10 finalists, at which point the name of the race will be replaced with the name of the consumer (i.e. Crown Royal presents The Jamie McMurray 400).
The 10 finalists will be selected based on having the best submissions chronicling their favorite "CROWN-WORTHY?" moments. A "CROWN-WORTHY" moment is defined as a memorable moment or occasion deemed "worthy" of toasting with a Crown Royal cocktail in a responsible manner (i.e., celebrating an anniversary, big promotion at work, etc.).
"Crown Royal is truly an iconic brand, and this promotion allows people to express their own personal stories about special occasions in life that they felt were worthy of enjoying a Crown Royal cocktail," said Jim Lorenz, Senior Brand Manager, Crown Royal.
Submissions can be made in either essay or video format. In its continuing efforts to utilize national platforms to promote responsible drinking, Crown Royal will proudly make a donation to RADD® (Recording Artists, Actors & Athletes Against Drunk Driving) for every submission received -- up to $50,000 -- to help the organization's fight against drunk driving.
"The Crown Royal 'Your Name Here 400' consumer program offers a truly unique experience never before awarded in professional sports. For the first time ever, a consumer has the opportunity to leave an indelible mark on the sports world as a direct result of winning a promotion," said Lorenz.
The name will be awarded for the Nextel Cup Series race next spring at Richmond International Raceway, with the race date to be finalized after NASCAR releases its 2007 schedule. Like other race sponsorships, the fan's name will be recognized by NASCAR and its broadcast and media partners as the race's official name. The Grand Prize winner, whose name will be forever etched in the sport's history books, will also present a trophy to the race winner in Gatorade Victory Lane.
To enter, fans 21 and over can submit written essays (50 words or less) via crownroyal.com/ynh400, sharing memories of a favorite "Crown worthy" moment which called for a special celebration. Crown Royal will also be collecting video submissions at retail and NASCAR racetracks across the country, including at the Crown Royal Brand Experience tent. No purchase is required. Entries must be received or recorded by Nov. 23, 2006 and will be judged equally on the basis of originality, relevance, appeal and clarity.
Ten finalists judged to have the best submissions will be awarded with a "Crown-worthy" trip to the 2007 Daytona 500 at Daytona International Speedway, where one will win the Grand Prize via a random drawing. The finalist prize package includes race tickets, infield access, pre-race tour of pit row, air travel and hotel accommodations.
RICHMOND, Va. -- Crown Royal Championship Racing announced Friday that the official name of the spring Nextel Cup Series race at Richmond International Raceway will be awarded to an adult fan that wins the Crown Royal "Your Name Here 400" contest. The landmark promotion will mark the first time the name of a major professional sporting event will be awarded to a consumer.
Until a winner is crowned, the working title for the race will be "Crown Royal presents The Your Name Here 400." During next year's Daytona 500, the grand prize winner will be randomly chosen from a pool of 10 finalists, at which point the name of the race will be replaced with the name of the consumer (i.e. Crown Royal presents The Jamie McMurray 400).
The 10 finalists will be selected based on having the best submissions chronicling their favorite "CROWN-WORTHY?" moments. A "CROWN-WORTHY" moment is defined as a memorable moment or occasion deemed "worthy" of toasting with a Crown Royal cocktail in a responsible manner (i.e., celebrating an anniversary, big promotion at work, etc.).
"Crown Royal is truly an iconic brand, and this promotion allows people to express their own personal stories about special occasions in life that they felt were worthy of enjoying a Crown Royal cocktail," said Jim Lorenz, Senior Brand Manager, Crown Royal.
Submissions can be made in either essay or video format. In its continuing efforts to utilize national platforms to promote responsible drinking, Crown Royal will proudly make a donation to RADD® (Recording Artists, Actors & Athletes Against Drunk Driving) for every submission received -- up to $50,000 -- to help the organization's fight against drunk driving.
"The Crown Royal 'Your Name Here 400' consumer program offers a truly unique experience never before awarded in professional sports. For the first time ever, a consumer has the opportunity to leave an indelible mark on the sports world as a direct result of winning a promotion," said Lorenz.
The name will be awarded for the Nextel Cup Series race next spring at Richmond International Raceway, with the race date to be finalized after NASCAR releases its 2007 schedule. Like other race sponsorships, the fan's name will be recognized by NASCAR and its broadcast and media partners as the race's official name. The Grand Prize winner, whose name will be forever etched in the sport's history books, will also present a trophy to the race winner in Gatorade Victory Lane.
To enter, fans 21 and over can submit written essays (50 words or less) via crownroyal.com/ynh400, sharing memories of a favorite "Crown worthy" moment which called for a special celebration. Crown Royal will also be collecting video submissions at retail and NASCAR racetracks across the country, including at the Crown Royal Brand Experience tent. No purchase is required. Entries must be received or recorded by Nov. 23, 2006 and will be judged equally on the basis of originality, relevance, appeal and clarity.
Ten finalists judged to have the best submissions will be awarded with a "Crown-worthy" trip to the 2007 Daytona 500 at Daytona International Speedway, where one will win the Grand Prize via a random drawing. The finalist prize package includes race tickets, infield access, pre-race tour of pit row, air travel and hotel accommodations.
