Las Vegas, NV - December 03, 2011
By: David Caraviello
NASCAR.com
The Sprint Cup will keep its title for a while longer.
Sprint chief executive officer Dan Hesse said Friday during the sport's premier-series awards ceremony that the company had extended its agreement with NASCAR through 2016. The original contract between NASCAR and Sprint was struck in 2004 and was a 10-year deal, meaning that the parties have agreed to a three-year extension. The agreement was first made with Nextel, which was later bought by Sprint.
"I could not be more pleased than to announce and celebrate tonight that Sprint and NASCAR have agreed to an extension of our relationship," Hesse said during the banquet at Wynn Las Vegas, "ensuring that through at least the 2016 season, every champion crowned will be a NASCAR Sprint Cup Series champion."
Sprint officials would not discuss financial terms of the agreement, but praised what it does for their business. Steve Gaffney, the company's vice president for corporate marketing, said after Friday's ceremony that not renewing was never really an option.
For more: NASCAR.com
By: David Caraviello
NASCAR.com
The Sprint Cup will keep its title for a while longer.
Sprint chief executive officer Dan Hesse said Friday during the sport's premier-series awards ceremony that the company had extended its agreement with NASCAR through 2016. The original contract between NASCAR and Sprint was struck in 2004 and was a 10-year deal, meaning that the parties have agreed to a three-year extension. The agreement was first made with Nextel, which was later bought by Sprint.
"I could not be more pleased than to announce and celebrate tonight that Sprint and NASCAR have agreed to an extension of our relationship," Hesse said during the banquet at Wynn Las Vegas, "ensuring that through at least the 2016 season, every champion crowned will be a NASCAR Sprint Cup Series champion."
Sprint officials would not discuss financial terms of the agreement, but praised what it does for their business. Steve Gaffney, the company's vice president for corporate marketing, said after Friday's ceremony that not renewing was never really an option.
For more: NASCAR.com
