All Stars Growth Continues in 2009

jdearing

Administrator
Staff member
Camargo, IL (12-08-08) by Guy Webb -Series President The O'Reilly All Stars family of racing series has enjoyed a very busy off-season to date, building from a highly successful season in 2008 with the O'Reilly All Star Circuit of Champions and the O'Reilly Midwest All Star Series, committed to the growth of top-of-the-line winged sprint cars from Pennsylvania to Kansas. While the two sprint car series will combine to feature approximately eighty events in 2009, the latest addition to the family, The O'Reilly All Star Late Model Series, will add to the excitement at America's dirt tracks with a schedule featuring approximately thirty events.

The growth of the O'Reilly All Stars family has attracted sponsorship partners that are widely respected leaders in their respective fields, inside and outside of the racing industry. O'Reilly Auto Parts, of Springfield, MO., continues as title sponsor for all three series for the third year. O'Reilly Auto Parts is a 1,900 store retail chain serving customers throughout the Midwest and Southern United States.
Recently, the company purchased S.K.S. a west coast chain of stores, which will double its size and national presence.

The All Star Family of Series has many unique marketing features that make partnering with the company a tremendous opportunity for sponsors and racing teams:

1. With three unique racing series, featuring winged sprint cars, regional winged sprint cars and dirt late models, approximately 110 racing dates will be held under the All Stars banner in seventeen states.

2. All Stars fan attendance per event increased over 20% in '08, due to proven marketing systems and strategies geared to get customers to the event and inform and entertain them during the time they are there.

3. The All Stars have THREE websites, representing each series, and each website has shown tremendous growth in the overall number of "hits", which shows the amount of interest in the All Stars brand with both fans and the racing community..

4. Internet live webcasts of All Star races at www.dirtvision.com are reaching an additional 6,500 listeners per show, and approximately 734,000 per season.

In 2009, the O'Reilly All Stars Family of Racing &"America's Series"
is proud to announce the following new sponsorship partners, which are committed, not only, to bring the excitement of big-time dirt track racing to long-time fans and new fans across the country, but to further the growth and stability of winged sprint car racing and dirt late model racing throughout America:

DART Engines, Callies Crankshafts, Oliver Rods, Barnes Oil Systems, Randy's Filters, Fuel Safe, Mahle Pistons, Goodridge Hose and Fittings, J&D Performance, Don Ott Racing Engines, VRP Shocks and GME/Nields Manufacturing.

For more information on the O'Reilly All Stars, please call series President Guy Webb at 217-832-2308 or visit www.allstarsprint.com, www.allstarlatemodels.com, and www.midwestallstarseries.com
 




Back
Top