MADISON, Ill. -- On July 19, 2008, the NASCAR Nationwide Series will come to Gateway International Raceway, racing under a banner that will have come from across the river. The National Association for Stock Car Auto Racing (NASCAR) and Nationwide Insurance on Thursday unveiled the logo for the NASCAR Nationwide Series. The logo was designed by St. Louis, Mo.-based Jump Co., following collaboration between NASCAR and Nationwide.
The introduction of the new logo is the latest step for the series' transition to Nationwide as its title sponsor, after 26 years of sponsorship by Anheuser-Busch's Busch brand. NASCAR and Nationwide announced a seven-year partnership agreement on Oct. 3, which also made the insurance company the official auto, home and life insurance provider of NASCAR.
"This is just another example of the St. Louis area making a big splash nationally," Gateway International Raceway Vice President and General Manager Lenny Batycki said. "The Midwest and this region specifically is a vital hub of motorsports and we're proud to race under the homegrown logo of the NASCAR Nationwide Series."
"The logo is simple yet extremely effective in delivering a completely new look to the branding of the series," said Steve Phelps, NASCAR's chief marketing officer. "It's good to be able to place a 'face' to a name now."
"Nationwide is pleased to be able share the new NASCAR Nationwide Series logo today," said James Lyski, chief marketing officer for Nationwide. "Over the next several years, Nationwide intends to make this series the finest entertainment experience in racing."
The quest for the inaugural NASCAR Nationwide Series championship will begin on Feb. 16, 2008 at Daytona International Speedway. The series, which features 35 races at 26 tracks located in 20 states and two countries - Canada and Mexico - is exclusively broadcast on ESPN2 and ABC.
Fans can purchase or renew their Gateway International Raceway Track Pack ticket plan that includes tickets for both the NASCAR Nationwide Series and NASCAR Craftsman Truck Series event by calling 866-35-SPEED or by visiting GatewayRaceway.com.
Brandon W. Mudd
Manager, Public and Media Relations
Gateway International Raceway
700 Raceway Blvd.
P.O. Box 200
Madison, IL 62060
(618) 482-2495-office
(618) 482-3919-fax
bmudd@gatewayraceway.com
www.gatewayraceway.com
Gateway International Raceway is owned by Dover Motorsports, Inc. (NYSE: DVD), a leading promoter of motorsports events in the United States. DVD subsidiaries operate tracks in three states, and present more than 400 motorsports events each year. This includes 15 major, national events which operate under the auspices of three of the premier sanctioning bodies in the U.S. - NASCAR, NHRA, and IRL. Dover Motorsports, Inc. also owns and operates Dover International Speedway in Dover, Del., Memphis Motorsports Park in Memphis, Tenn., and Nashville Superspeedway near Nashville, Tenn. For further information log on to www.dovermotorsports.com. This release may contain forward-looking statements based on management's beliefs and assumptions. Such statements are subject to various risks and uncertainties that could cause results to vary materially. Please refer to the SEC filings of DVD for a discussion of such factors.
The introduction of the new logo is the latest step for the series' transition to Nationwide as its title sponsor, after 26 years of sponsorship by Anheuser-Busch's Busch brand. NASCAR and Nationwide announced a seven-year partnership agreement on Oct. 3, which also made the insurance company the official auto, home and life insurance provider of NASCAR.
"This is just another example of the St. Louis area making a big splash nationally," Gateway International Raceway Vice President and General Manager Lenny Batycki said. "The Midwest and this region specifically is a vital hub of motorsports and we're proud to race under the homegrown logo of the NASCAR Nationwide Series."
"The logo is simple yet extremely effective in delivering a completely new look to the branding of the series," said Steve Phelps, NASCAR's chief marketing officer. "It's good to be able to place a 'face' to a name now."
"Nationwide is pleased to be able share the new NASCAR Nationwide Series logo today," said James Lyski, chief marketing officer for Nationwide. "Over the next several years, Nationwide intends to make this series the finest entertainment experience in racing."
The quest for the inaugural NASCAR Nationwide Series championship will begin on Feb. 16, 2008 at Daytona International Speedway. The series, which features 35 races at 26 tracks located in 20 states and two countries - Canada and Mexico - is exclusively broadcast on ESPN2 and ABC.
Fans can purchase or renew their Gateway International Raceway Track Pack ticket plan that includes tickets for both the NASCAR Nationwide Series and NASCAR Craftsman Truck Series event by calling 866-35-SPEED or by visiting GatewayRaceway.com.
Brandon W. Mudd
Manager, Public and Media Relations
Gateway International Raceway
700 Raceway Blvd.
P.O. Box 200
Madison, IL 62060
(618) 482-2495-office
(618) 482-3919-fax
bmudd@gatewayraceway.com
www.gatewayraceway.com
Gateway International Raceway is owned by Dover Motorsports, Inc. (NYSE: DVD), a leading promoter of motorsports events in the United States. DVD subsidiaries operate tracks in three states, and present more than 400 motorsports events each year. This includes 15 major, national events which operate under the auspices of three of the premier sanctioning bodies in the U.S. - NASCAR, NHRA, and IRL. Dover Motorsports, Inc. also owns and operates Dover International Speedway in Dover, Del., Memphis Motorsports Park in Memphis, Tenn., and Nashville Superspeedway near Nashville, Tenn. For further information log on to www.dovermotorsports.com. This release may contain forward-looking statements based on management's beliefs and assumptions. Such statements are subject to various risks and uncertainties that could cause results to vary materially. Please refer to the SEC filings of DVD for a discussion of such factors.
